Content is anything that can be used to convey information. This includes but is not limited to: text, images, videos, and audio.
Blog Post. Blog posts are consistently a top performer for brands
As a marketer, you know that creating great content is essential to driving results. But what exactly constitutes “great” content?
Well, that depends on your audience and your goals. However, there is one type of content that consistently outperforms the rest: blog posts.
Sure, you might be thinking, “Of course blog posts are a top performer! I’ve been told time and time again that I need to be blogging!” And while it’s true that blogs are an important part of any inbound marketing strategy, you may not realize just how powerful they can be.
Let’s take a look at some numbers. In 2015, HubSpot analyzed the results of over 13 million pieces of content from 9,000+ customers and found that articles or blog posts were the second most popular type of content (after infographics), with an average conversion rate of 2.9%. That means for every 100 people who read one of your blog posts, almost three of them will take some sort of desired action (like subscribing to your email list or downloading a piece of gated content). And when it comes to organic traffic (traffic from search engines), articles or blog posts account for more than 60%of all website visits! Clearly, if you’re not already blogging as part of your marketing strategy, you should be.
Ebooks
If you’re not sure where to start when it comes to ebooks, we’ve got you covered. Here are 10 great examples of ebooks that will get you hooked on this reading format:
1. 1984 by George Orwell
2. The Catcher in the Rye by J.D. Salinger
3. To Kill a Mockingbird by Harper Lee
4. The Great Gatsby by F. Scott Fitzgerald 5. One Hundred Years of Solitude by Gabriel Garcia Marquez6 The Lord of the Rings Trilogy by JRR Tolkien7 The Harry Potter Series by JK Rowling8 The Wheel of Time Series by Robert Jordan9 A Song of Ice and Fire (Game of Thrones) series By George RR Martin10 Ender’s Game Orson Scott Card.
Product Content and Guides
As a business, you want to make sure your products are well-represented online. After all, that’s where most of your potential customers will encounter them for the first time. But putting together product content can be a daunting task. What should you include? How much detail is too much? And how can you ensure that your product comes across in the best possible light?
Never fear – we’re here to help with our handy guide to creating product content that sells. Read on for our top tips on what to include in your product descriptions, how to format them for maximum impact, and how much detail is appropriate.
What to Include in Your Product Descriptions Regarding writing product descriptions, there are a few key elements you should always include: The basics: First and foremost, make sure you cover the basic information about your product. This includes things like what it is made of (e.g., “100% cotton”), its dimensions (ecl., “18×24 inches”), any relevant colors (ecl., “Available in blue or green”), etc. The more specific you can be here, the better – potential customers will appreciate being able to get all of the key details at a glance. Images: In addition to text descriptions, images are essential for giving potential customers a sense of what your product looks like and how it might fit into their lives. Make sure to include multiple high-quality photos from different angles; if possible, provide shots of the product being used as well (ecl., someone wearing a piece of jewelry or using a kitchen gadget). Videos can also be helpful here – consider creating short demonstrations or explainer s if they would add value for viewers. Pricing: Be up-front about pricing from the start; there’s nothing worse than falling in love with a product only to find out it’s out of your budget range! If possible, list different pricing tiers or options (ecl., “Starting at $XX”). And don’t forget shipping costs – these can often make or break a purchase decision so make sure they’re prominently displayed as well.’
Highlights and features: What makes your product special? Why should potential customers choose it over similar items? Be sure to answer these questions clearly in your description by calling out key highlights and features.’)
Benefits: In addition to listing features, it’s also important to focus on benefits – that is,’what those features mean for buyers in terms of solving problems or making their lives.
Resource Centers
Community resource centers are designed to serve the needs of a specific population or geographic area. They may offer programs and services related to education, health, employment, housing, transportation, and more. Many community resource centers also provide space for meeting rooms, events, and other activities.
Institutional resource centers are usually located within a school, library, museum, or other organization. These centers provide materials and services that support the mission of the host institution. For example, an academic library’s resource center might offer research assistance and access to specialized databases; whereas a university career center could provide resume writing workshops and job search resources.
There are also many online resource centers that provide access to digital information and tools 24/7 from any location with an Internet connection. These virtual spaces can be extremely valuable for researchers as they often contain a wealth of primary source material that would be otherwise difficult to obtain; they can also save time by eliminating the need to travel to physical locations to access certain resources.
Testimonials
When evaluating testimonials, it’s important to keep a few things in mind. First, anyone can write a testimonial, so there’s no guarantee that it’s accurate or unbiased. Second, even if a testimonial is accurate, it may not be applicable to your specific situation. And finally, some companies pay customers to write positive reviews, so not all testimonials are completely independent.
Still, if used judiciously, testimonials can be a useful tool in your decision-making process. Here are some tips for finding and using them:
Look for customer reviews on company websites and third-party review sites. Make sure the reviews are detailed and specific about what they liked or didn’t like about the product or service.
Avoid any review that seems fake or overly promotional. These could be posted by the company itself or by someone paid by the company to write positive things.
Read between the lines of customer complaints to see if there’s anything you should be aware of before making a purchase yourself.
Keep in mind that one person’s experience is just that – one person’s experience. If you’re considering a purchase, try to find multiple reviews from different people before making your decision.
Christine
Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.