7Ps of Marketing for Small Businesses

The 7 p s of marketing is a framework that can be used to help businesses make decisions about their marketing mix. The 7 p s are: product, price, place, promotion, people, process and physical evidence.

Product: What products or services does your business offer?

Price: How much do your products or services cost?

Place: Where are your products or services available?

Promotion: How will you promote your products or services?

People: Who will be responsible for delivering your marketing mix?

Process: What processes do you need in place to deliver your marketing mix?

Planning, Process or Marketing Process

The 7 p s of marketing is a framework used to ensure that all elements of the marketing mix are considered when developing a marketing strategy. The framework covers the product (or service), price, promotion, place (or distribution), people, process and physical environment.

The 7 p s is a useful tool for thinking about the different elements that need to be considered in any marketing activity. However, it is important to remember that the focus should be on creating value for customers, not just on ticking boxes.

Product (or Service) The first step is to think about what you are selling and why anyone would want to buy it. What needs does your product or service meet? What are its key features and benefits? How does it compare with other products or services on the market? Price How much will your product or service cost? Will you charge different prices for different markets or customer segments? How will your pricing compare with your competitors? Promotion How will you let potential customers know about your product or service and persuade them to buy it? What channels will you use – advertising, PR, direct marketing, social media etc.? Place (or Distribution) Where will your customers be able to find your product or service? Will you sell direct or through intermediaries such as retailers? How easy is it for customers to buy from you – do they have to visit a store/website/call centre etc.? People Who will be responsible for creating and delivering each element of the marketing mix? Do they have the necessary skills and knowledge? Processes What processes do you need in place internally in order to deliver each element of the mix effectively (e.g. manufacturing, logistics)? Physical Environment What kind of environment do you want to create for your customers – one that reflects your brand values and encourages them to buy from you (e.g. an upmarket store)?

People Prospects Potential Purchasers Purchasers (Target Market)

Assuming you are referring to the 7 p s of marketing mix, people/prospects/potential purchasers would be your target market. Your target market is who you want to reach with your marketing message. Purchasers would be a subset of your target market, those who have actually made a purchase from you.


Your product is what you are selling. It is important to make sure that your product meets the needs and wants of your target market. If it does not, then no matter how good your marketing is, you will not be successful.


Your price needs to be competitive within the marketplace, but also needs to cover your costs and generate a profit for your business. If your prices are too high, potential customers will go elsewhere; if they are too low, you will not make enough money to sustain your business. It is important to do research on pricing before setting yours. Know what others in the industry are charging and set yours accordingly.


This is how you get the word out about your product or service through advertising and marketing communications such as public relations, direct marketing, and social media marketing.


Price: The price of a product is the amount of money that customers are willing to pay for it. This can be influenced by many factors, such as the perceived value of the product and the availability of alternatives.

Promotion: Promotion is the process of communicating with customers about a product in order to persuade them to purchase it. This can include advertising, public relations, and personal selling.

Place: Place refers to where a product is made available for purchase. This includes both physical locations such as stores and online retailers. It also includes distribution channels such as wholesalers and distributors. Logistics: Logistics refers to the process of planning, implementing, and controlling the storage and transportation of goods in order to meet customer requirements.

Quality: Quality is an important factor in determining customer satisfaction with a product. It can encompass factors such as durability, performance, design, and service quality.

Price Pricing

Price is one of the most important aspects of the marketing mix as it represents the amount that a customer will pay for a product. Pricing must take into account the perceived value of the product, as well as costs associated with production and distribution. Prices must also be competitive in order to attract customers.

There are a number of ways to price products, including cost-plus pricing, value-based pricing, and competition-based pricing. Cost-plus pricing involves setting prices based on the costs incurred to produce and distribute the product. This method is often used when there is little or no competition in the market. Value-based pricing takes into account the perceived value of the product to customers and sets prices accordingly. Competition-based pricing involves setting prices based on what competitors are charging for similar products.

Pricing strategies can also be used to influence demand for a product. For example, low prices may be used to increase demand or high prices may be used to increase profits margins. Discounts and promotions can also be used as part of a pricing strategy to boost demand during slow periods or clear excess inventory.



First and foremost, businesses need to focus on creating a great product. This means offering something that is unique and appealing to customers. It should be well-made and fit the needs of the target market. The product should also be priced competitively so that it is affordable for potential customers.


Once the business has created a great product, they need to focus on getting it in front of the right people. This means choosing the right place to sell the product or service. For example, if a business is selling products online, they will need to ensure that their website is optimised for search engines so that potential customers can easily find it. If they are selling products in stores, they need to choose locations that are convenient for shoppers and have high foot traffic.

Partners Strategic Alliances

In business, the term “partner” is used in a variety of ways. A business partner can be a person with whom you have formed a joint venture or strategic alliance, or simply someone with whom you have a close working relationship. The term can also refer to your spouse or domestic partner.

When about business partnerships and alliances, there are many different types and arrangements that can be put into place. The key is to find the right partners who share your vision and who you can trust to help you grow your business.

One of the most important aspects of any partnership is communication. You need to be able to communicate openly and honestly with your partners in order to make sure that everyone is on the same page. This includes discussing both the successes and failures of the partnership as well as any changes that need to be made going forward.

Another important aspect of any partnership is trust. You need to be able to trust your partners implicitly in order for the relationship to work effectively. This means being honest with them about what you’re doing and why, as well as being transparent about any financial information or other sensitive data.

Finally, it’s important to remember that partnerships are not static relationships – they will change over time as the needs of each partner change. It’s important to review your partnership regularly (at least annually) in order discuss any changes that need to happen, such as adding new products or services, changing marketing strategies, etc.


The 7 p s of marketing is a well-known framework that can be used to help marketeers think about the elements they need to consider when putting together a marketing mix. It includes the following elements: product, price, place, promotion, people, process and physical evidence. By thinking about each of these elements in turn, marketeers can ensure that they have covered all of the bases and are not forgetting anything important.

Product: The first step is to think about what it is that you are selling. What are the features and benefits of your product or service? How does it meet the needs of your target market? Once you have a clear understanding of your product or service, you can start to think about how best to present it to your target audience.

Price: The next step is to think about pricing. What will be the most effective way to price your product or service? How does this fit with your overall marketing strategy? It is important to get pricing right as it can have a big impact on how successful your marketing campaign is.

Place: Another key element of the 7 p s framework is place. This refers to where you will sell your product or service. Will you sell direct to consumers through retail outlets or online? Or will you use intermediaries such as distributors or wholesalers? Thinking carefully about place will help ensure that you reach your target market in the most effective way possible. การใช้7 p s ของmarketing เป็นframework ท.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.