8 Types of Keywords for SEO Success

There are 8 types of keywords that you can use to improve your website’s SEO:

1. Primary keywords – these are the main keywords that describe your business, products, or services. They should be included in your website’s title, meta tags, and content.

2. Secondary keywords – these are similar to primary keywords but are less common and not as important. They can be used in your website’s content to supplement the primary keywords.

3. Long-tail keywords – these are more specific phrases that include multiple words (usually 3 or more). They tend to be less competitive and can help you target a specific niche market.

4. Localized keywords – these include city or region names to help local customers find your business. For example, if you own a bakery in San Francisco, you would want to include “San Francisco bakery” as one of your localized keywords.

5. Brand names – including your brand name (or that of your products) as a keyword can help customers find you when they search for those terms online. It can also help build brand awareness and loyalty over time. However, you should avoid using only brand names in your content as this could come across.

Short Tail Keywords. These are keywords that have one or two words with high search volume

If you’re looking to drive more traffic to your website, you may be wondering what the best keywords are to target. While there are a variety of keyword types that you can target, short tail keywords are some of the most popular and most effective.

What are Short Tail Keywords?

Short tail keywords are simply defined as keywords that have one or two words. For example, “shoes” would be a short tail keyword. These types of keywords tend to have high search volume, which means more people are searching for them. And since they’re shorter and less specific than longer tail keywords, they can be easier to rank for in search engines.

Why Target Short Tail Keywords?

There are a number of reasons why targeting short tail keywords can be beneficial for your website. First, as we mentioned earlier, these keywords tend to have high search volume. This means that if you can rank well for a short tail keyword, you could see a significant increase in traffic to your site. Additionally, since these keywords are shorter and less specific than longer tail keywords, they can be easier to rank for in search engines. And finally, targeting multiple short tail keywo.

Long Tail Keywords. They are keywords with more than two or three words and act as phrases

What are long tail keywords? As you may know, keywords are the foundation of SEO. In order to improve your website’s ranking in search engines, you need to target the right keywords. However, with the competition constantly increasing, it’s getting harder and harder to rank for popular keywords. This is where long tail keywords come in.

Long tail keywords are simply longer and more specific keyword phrases that act as targeted traffic magnets. By targeting these types of keywords, you can significantly improve your chances of ranking in search engines and driving relevant traffic to your website.

Why are long tail keywords important? There are a few reasons why long tail keywords are so important for SEO: 1) They’re less competitive – With more people targeting shorter, broader keyword phrases, you’ll have an easier time ranking for longer, more specific keyword phrases. 2) They’re more targeted – Longer keyword phrases tend to be much more specific than shorter ones. This means that when someone searches for a long tail keyword phrase, they’re usually closer to making a purchase or taking some sort of action than someone who searches for a shorter keyword phrase. 3) They convert better – Because they’re so targeted, long tail keyword phrases tend to convert better than shorter ones. If someone is searching for “red widget,” they might just be looking around and not ready to buy anything yet. However, if someone is searching for “buy red widgets,” they’re probably much closer to making a purchase decision. 4) You can’t rank without them – Even if you’re targeting broad match or exact match versions of popular short-tail keywords (which you should be), you still won’t be able to rank without also including some long-tail variations in your content as well.

Mid-Tail Keywords

Just like head and long-tail keywords, mid-tail keywords are an important part of any SEO strategy. In fact, they can be even more important than either of the other two types!

What are mid-tail keywords?

Mid-tail keywords are simply defined as being somewhere between head and long-tail keyword phrases in terms of length. They are usually 3 – 4 words in length, as opposed to the 1 – 2 word head keyword phrases or the 5+ word long tail keyword phrases.

Why are mid-tail keywords so important?

There are a few reasons why mid-tail keyword phrases can be more important than either heads or tails:

They get less search traffic than heads, but more than tails

They tend to be less competitive than heads

They usually have a higher conversion rate than either heads or tails!

Because of all these factors, mid-tail keyword phrases can be an extremely valuable part of your SEO strategy.


The goal with informational keywords is to attract an audience that is actively seeking out your content. This means creating content that is relevant, accurate, and engaging.

There are a few different types of informational keywords that you should be aware of:

1) How-to Keywords: These are the classic informational keywords. People use them when they want to learn how to do something, whether it’s “how to bake a cake” or “how to fix a leaky faucet.”

2) What Keywords: These keywords are used when people want information on a particular topic. For example, someone might search for “what is the capital of Italy?” or “what causes global warming?”

3) Why Keywords: These keywords indicate that someone is looking for an explanation of something. For example, they might search for “why do leaves change color in the fall?” or “why is the sky blue?” .


Inbound: An inbound keyword is a word or phrase that someone uses when they are looking for information. For example, if someone is researching a new car, they might use the keywords “cars,” “vehicles,” or “transportation.”

Outbound: An outbound keyword is a word or phrase that someone uses when they are ready to take action on what they have learned. For example, if someone has just read an article about choosing the best car for their needs, they might use the keyword “buy car.”

Research: A research keyword is a word or phrase that someone uses when they are looking for information about a particular topic. For example, if someone is interested in learning more about cars, they might use the keywords “research cars study cars.”

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.