It’s no secret that social media is a powerful tool for businesses. But with so many platforms and options, it can be tough to know when to post.
Here are a few general tips:
The best time to post on social media is when your target audience is most active. This will vary depending on your industry, but you can generally find this information by looking at your website analytics or using more special analytic insights tools.
Timing is also important when you’re trying to reach a specific goal. For example, if you want more website traffic, focus on posting during peak times for your particular platform and region.
Experiment: Try different times and days of the week to see what works best for you. And don’t forget to mix up the types of content you’re sharing (photos, videos, articles, etc.).
Tuesdays through Thursdays seems to be the sweet spot
For most industries, Tuesday through Thursday are the best days to post on social media.
Best times to post on social media for B2C businesses:
Mondays and Thursdays at 1 p.m. B2C businesses should focus on posting during the workweek, when people are more likely to be scrolling through their feeds during their lunch breaks or after work. Mondays and Thursdays tend to be the best days for this, with 1 p.m. being the optimum time slot.
Best times to post on social media for B2B businesses:
Wednesdays at 11 a.m.: Wednesdays are typically the best day for B2B companies to post on social media, with 11 a.m. being the ideal time slot. This is because people are generally more receptive to business-related content mid-week, when they’re getting back into the swing of things after starting their week off strong.
Of course, these are general guidelines and you should always experiment with different posting times and frequency levels to see what works best for your specific business and audience base. But following these tips should help you get started on figuring out an effective social media posting strategy!
Generally speaking, Tuesdays tend to have the most online activity overall, while Thursdays are when people are most likely to click on links and engage with content. Wednesdays are a good day for posts as well, since people tend to be in a positive mood mid-week.
Every business is different, so you’ll need to experiment a bit to see what days and times work best for you. But if you’re looking for a general guide, Tuesdays through Thursdays are the best days for businesses to post on social media.
Worst days to post on social media: Sundays
Saturday and Sunday are typically the busiest days for most people, which means more time spent scrolling through feeds and less time spent working. For businesses, this can be frustrating – especially if you’re trying to promote a sale or new product.
Sundays tend to be the least active day across all platforms, so your posts are likely to get lost in the shuffle. This is especially true in the morning and evening hours when people are spending time with family or winding down from their weekend plans.
If you absolutely must post on Sundays, try to do so during peak usage times like midday or early afternoon. You’ll still have competition from other brands and users, but at least your message will have a better chance of being seen.