Copywriting and SEO: How to Use Keywords Strategically

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

Copywriting is the act or art of writing text for the purpose of advertising or other forms of marketing. The aim is to persuade readers, viewers, or listeners to take some action.

The connection between SEO and copywriting lies in creating content that is both optimized for Google search and persuasive to readers. That means understanding how Google works and what people are searching for, then crafting headlines, meta descriptions, and body copy that will earn clicks from those searchers.

It’s not enough to just stuff keywords into your content; you also need to make sure your content is well-written and engaging. But if you can master both SEO and copywriting, you’ll be able to create content that brings in traffic and conversions.

Include the keyword in the meta description, alt-image text, conclusion, subheading, and body of text

Regarding SEO, copywriting is just as important as any other element on your website. After all, the words on your website are what help search engines understand what your site is about and how it can be of use to searchers. That’s why it’s critical to include relevant keywords in the meta description, alt-image text, conclusion, subheading, and body of text on your pages.

The meta description is the short piece of text that appears under your page’s URL in the search results. This is your chance to give searchers a glimpse of what they can expect to find on your page, so make sure to include keywords that accurately describe its contents.

The alt-image text is the short bit of descriptive text that appears in place of an image if it can’t be displayed for some reason. Like the meta description, this is another opportunity to use keywords to give searchers an idea of what they can expect to find on your page.

Your conclusion should recap everything that was covered in the body of your article and drive home any key points or takeaways. This is a great place to sneak in a few extra keywords without sounding repetitive or spammy.

Finally, don’t forget about using keywords in subheadings! Subheadings help break up large chunks of text and make articles more scannable – something that’s especially important given the short attention spans we all have these days. By including relevant keywords throughout your copywriting, you can help improve both click-through rates and organic traffic over time.

Use variants of the keyword throughout the text

SEO copywriting is the art of writing content that is both informative and keyword rich. It is a necessary skill for anyone who wants their website to rank high in search engine results pages (SERPs).

The goal of SEO copywriting is to write text that not only includes the target keyword or phrase, but also reads well and provides value to the reader. In other words, it should be keyword rich without being keyword stuffed.

There are a few things to keep in mind when writing SEO copy:

1. Use variants of the target keyword or phrase throughout the text. This includes misspellings, plurals, and stemming s (e.g., if the target keyword is “dog walking,” also use “dogs walk” and “dog walker”).

2. Use synonyms of the target keywords throughout the text as well. This helps with both readability and diversity of keywords (which is important for ranking).

Run the top 10 results through Text Razor to extract common entities and phrases

1. SEO copywriting is the process of writing content for your website that is both informative and keyword rich, in order to attract search engine traffic.

2. In order to write effective SEO copy, you need to research popular keywords that relate to your business or website, and then incorporate those keywords into your copy.

3. However, simply stuffing keywords into your copy is not enough – you also need to ensure that your content is well written and engaging, or else visitors will quickly click away.

4. Another important element of SEO copywriting is creating headlines and meta descriptions that are both attention grabbing and informative, as these are often what appear in the search results.

5. Finally, don’t forget to regularly update your website’s content – fresh content helps to improve your ranking in the search results pages over time!

Use Read-able to check the readability of your copy

If your copy is not readable, it will not be effective. Readability is important for a number of reasons: it determines how easy it is for your audience to understand what you are saying; it affects how search engines index and rank your content; and it can influence the click-through rate from social media platforms.

There are a number of readability formulas, but the most common one is the Flesch-Kincaid Reading Ease score. This score ranges from 0 to 100, with higher numbers indicating easier reading levels. The US government recommends a score of 60 or higher for federal documents intended for the general public.

To check the readability of your copy, you can use the Read-able tool. Just paste in your text and hit “Check Readability.” Read-able will give you a report that includes your Flesch-Kincaid Reading Ease score as well as other measures of readability.

If your scores are on the lower end, do not despair – there are a few things you can do to improve them. First, try breaking up longer paragraphs into shorter ones. Shorter paragraphs are easier to digest and make for smoother reading overall. Second, use active voice instead of passive voice wherever possible. Active voice is more direct and easier to understand than passive voice; plus, sentences in active voice tend to be shorter on average than those in passive voice (which helps with readability too). Finally, use concrete language instead of abstract or flowery words whenever possible – concrete language is more relatable and easier to picture in our minds than nebulous concepts.