In its most basic form, social media is a way for people to connect with each other online. But the term “social media” can also refer to the different types of online platforms and services that allow people to connect with each other.
The five major types of social media are:
Social networking sites: These are websites like Facebook, LinkedIn, and Google+ where users can create profiles, add friends or connections, and share updates and information.
Blogs: A blog (short for “web log”) is a website where users can share their thoughts and opinions on various topics in the form of articles or posts. Popular blog platforms include WordPress and Tumblr.
Microblogs: A micro blog is similar to a blog, but typically features shorter posts or updates (hence the “micro”). The most popular micro blogging platform is Twitter.
Photo sharing sites: These websites allow users to share photos and images with others online. Popular photo sharing sites include Flickr and Instagram.
Social bookmarking sites: These websites allow users to save, organize, and share links to their favorite websites or articles (known as “bookmarks”.
Set goals that make sense for your business
In order to make the most of social media for your business, you need to set goals that are specific, measurable, achievable, relevant and time-bound (SMART). Here are some examples of SMART goals that businesses can set using social media:
- Increase brand awareness by X% within 6 months.
- Drive X visitors to the website from social media channels within 3 months.
- Generate X leads from social media channels within 6 months.
- Increase sales by X% within 1 year by promoting products/services on social media platforms.
- Increase engagement with target audience by X% within 3 months (e.g. via comments, likes, shares).
- Improve customer satisfaction rating by X% within 1 year
These are just some examples of what your business goals could be – it’s important to tailor them specifically to your own company and situation so that they remain relevant and achievable.
Take time to research your target audience
Each one of the platforms has its own distinct purpose and audience. Here’s a closer look at each and how audience segments might differ.
Blogs: A blog is a type of website that typically contains text-based posts arranged in reverse chronological order. Most blogs are maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Blogs can be public or private, and many allow readers to subscribe to RSS feeds to automatically receive new content when it’s published.
Microblogs: Microblogs are similar to blogs, but they typically consist of shorter posts–usually just a few sentences or even just one word. Twitter is the most popular micro blogging site; other examples include Tumblr and identi.ca.
Social Networking Sites: Social networking sites are online communities that allow users to connect with friends and others who share similar interests. Facebook is the largest social networking site; others include MySpace, LinkedIn, Google+, and Meetup.
Content Communities: Content communities are online destinations where people can share photos, videos, articles, and other forms of user-generated content. YouTube is the largest video sharing site; others include Flickr (photos), SlideShare (presentations), Scribd (documents), and Reddit (articles).
Virtual Worlds: Virtual worlds are three-dimensional online environments where users can create avatars (virtual representations of themselves) and interact with other users in real time. Second Life is the most popular virtual world; others include There.
Establish your most important metrics and KPIs
As a business, you should be constantly looking for ways to improve your social media performance and reach. To do this, you need to establish some key metrics and KPIs (key performance indicators). By tracking these measures, you’ll be able to see how well your social media campaigns are performing and where improvements can be made.
Some of the most important social media metrics and KPIs include:
Engagement rate: This metric measures how often users interact with your content. It’s a good indicator of how interesting or valuable your content is to your audience. To calculate your engagement rate, simply divide the number of interactions (likes, comments, shares) by the number of impressions (the number of times your content was seen).
Reach: This metric indicates how many people saw your content. A high reach is important for ensuring that as many people as possible see your message or product.
Click-through rate: This metric measures how often users click on links in your content. A high click-through rate indicates that users find your content relevant and useful. To calculate click-through rate, divide the number of clicks by the number of impressions.
Create (and curate) engaging social content
Social media has become an integral part of our daily lives. We use it to stay connected with friends and family, to find out what’s happening in the world, and to share our thoughts and feelings.
But social media can also be a great way to connect with potential customers and promote your business.
If you’re not sure how to get started, or you’re looking for some inspiration, here are five types of social content that are sure to engage your audience.
Infographics are a great way to take complex information and present it in a visually appealing way. They can be used to explain how your product or service works, or to highlight the benefits of using it. And because they’re easy to share, infographics are a great way to get your message out there.
How-to guides are another excellent type of content for engaging potential customers. Whether you’re showing them how to use your product or service, or giving them tips on achieving their goals, people love learning from step-by-step guides. And if you make yours informative and easy-to-follow, they’ll be more likely to share it with others.
Make your social presence as timely as possible
Social media has become an integral part of our lives, with many of us spending hours every day scrolling through our various feeds. In such a fast-paced world, it’s important to make sure that your social media presence is as timely as possible.
One way to do this is to make sure you’re regularly posting fresh content. Whether it’s sharing photos and updates from your day-to-day life, or sharing interesting articles and blog posts you’ve come across, keeping your feed active will help ensure that people keep coming back for more.
Another way to ensure a timely social media presence is to be responsive to comments and messages. If someone takes the time to leave you a comment or send you a message, be sure to reply in a timely manner. This shows that you value your audience and are interested in engaging with them.
Finally, it’s important to stay up-to-date with the latest news and trends in your industry or niche. By sharing relevant articles or insights on current affairs, you’ll show that you’re well informed and up-to-date with what’s going on in the world – something which is sure to impress your followers.