Discover the Two Main Types of Salespeople

The two main types of salespeople are those who work in retail and those who work in wholesale. Retail salespeople are the ones you typically see working in stores. They help customers find the products they need and complete transactions. Wholesale salespeople, on the other hand, sell products to businesses rather than individuals. These types of salespeople usually work behind the scenes and may have less interaction with customers.

Relational. If you’re a relational salesperson, you develop strong relationships with potential clients

If you’re a relational salesperson, you develop strong relationships with potential clients. You work to build trust and rapport, and you focus on solving your client’s problems. You’re usually good at building relationships, and you’re patient enough to wait for the sale.

The second type of salesperson is the transaction salesperson. This type of salesperson is more focused on making the sale than on developing a relationship with the client. Transaction salespeople are often more aggressive, and they may be less patient than relational salespeople. They’re usually good at negotiating, and they may be better at closing deals than their relational counterparts.

Passive. If you’re a passive salesperson, you make yourself available to whoever may need your services

If you’re a passive salesperson, you make yourself available to whoever may need your services. You don’t actively seek out customers, but you’re always open to the idea of selling something if the opportunity presents itself. You might work in a retail setting, where customers come to you, or you might be in a service industry where people request your help when they need it.

Passive salespeople are often seen as more trustworthy than their aggressive counterparts. People are more likely to buy from someone who they feel is genuinely interested in helping them, rather than someone who is just trying to make a quick sale. Of course, being too passive can also be a problem – if you’re never proactive about finding new customers, your business will eventually suffer.

The key for passive salespeople is to strike the right balance between being available and being pushy. You want potential customers to know that you’re there for them if they need you, but you don’t want to bombard them with sales pitches every time they turn around. If you can find that sweet spot, you’ll be well on your way to success as a passive salesperson.


Which type of salesperson is right for you? It depends on your personality and your sales goals. If you’re a people person who enjoys the challenge of winning over a customer, then closing is probably for you. But if you’re more comfortable working with numbers and details, then prospecting might be a better fit.

No matter which type of salesperson you are, remember that the key to success is always building relationships. Whether you’re closing a deal or prospecting for new business, always focus on creating win-win situations for both yourself and your customer.


The benefits of using a script are that the salesperson can sound more polished and professional, and they can stay on track more easily than if they were winging it. Additionally, scripts can be helpful for keeping track of important information such as product features, pricing, and special offers. The downside to using a script is that potential customers may feel like they are being talked at instead of engaged in a conversation. Additionally, if the script sounds too rehearsed or robotic, it may turn people off.

Consultative: A consultative salesperson takes a more personalized approach, getting to know the customer and understanding their specific needs before making any recommendations. This type of salesperson is usually found in industries where products or services are expensive or complex, such as cars or financial planning. The goal of a consultative sale is to establish trust and build relationships so that customers feel comfortable making big purchases.

The advantages of this approach are that it allows the salesperson to custom tailor their pitch to each individual customer, increasing the likelihood of making a sale. Furthermore, since this method relies heavily on building relationships, it can lead to repeat business down the road. The downside is that it takes more time than using a script, so this approach isn’t always practical when working with large numbers of potential customers.


Openers are often seen as being less important than closers, but that’s not necessarily true. In fact, without an opener, there would be no deal to close in the first place. Openers play a vital role in the sales process, and they need to be good at what they do if they want to be successful.

So what exactly does an opener do? An opener’s job is to get their foot in the door with potential customers. They need to build rapport and trust, and establish a relationship with the customer before anything else can happen. Only then can they start talking about product benefits and features.

If an opener does their job well, they should be able to hand off a qualified lead to a closer who can then take it from there. But if an opener doesn’t do their job well, it will reflect poorly on the entire sales team – not just them.

That’s why it’s so important for companies to invest in good quality openers. They may not always get all of the glory, but without them, none of us would have any deals to close in the first place!


Hunters, on the other hand, are focused on results. They’re often single-minded and driven individuals who are constantly looking for ways to close deals and meet targets. Hunters tend to be less concerned with building relationships than networkers; they’re more interested in getting the job done.

Both types of salespeople have their own strengths and weaknesses, but which one is right for you? It depends on your own personality and selling style. If you’re someone who enjoys meeting new people and building relationships, then networking might be a better fit for you. But if you’re more focused on results and achieving targets, then hunting could be a better option.


While scorekeepers can be successful in the short term, their approach is not sustainable in the long term. Eventually, customers will catch on to the fact that they are being treated as a number and not as an individual, and they will take their business elsewhere.

Scorekeepers may also find themselves at odds with their colleagues, who may view them as cutthroat and ruthless. In a team environment, scorekeepers can create an atmosphere of competition instead of cooperation.

If you are considering becoming a scorekeeper, it is important to weigh the pros and cons carefully. While it may be possible to make quick sales using this approach, you may find yourself burning bridges and alienating potential customers in the process.


A specialist salesperson usually has in-depth knowledge about the features and benefits of their product or service, and they use this knowledge to convince potential customers to purchase it. Specialist salespeople often work in specific industries, such as healthcare or technology, and they may be required to have a certain amount of experience working in that industry before they can be hired.

Some companies also employ generalists, who are salespeople that are not experts in any one particular product or service but instead have a more general understanding of many different products and services. Generalists are usually responsible for promoting and selling multiple products or services from different manufacturers, and they may work in multiple industries as well.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.