1. The first category of content in business is educational content. This type of content is designed to help businesses learn about new topics or understand complex concepts. It can be delivered in a variety of formats, including articles, ebooks, webinars, and courses.
2. The second category of content is promotional content. This type of content is designed to promote a business’s products or services. It can be delivered in a variety of formats, including ads, brochures, and press releases.
3. The third category of content is thought leadership content. This type of content is designed to position a business as an expert in its industry. It can be delivered in a variety of formats, including blog posts, whitepapers, and speeches.
Core content. This is the information your customers need to know about your products and company before they’ll include you in their consideration set
Your core content is the information your customers need to know about your products and company before they’ll include you in their consideration set. This means that your core content must be accurate, current, and complete. It should also be well-written and easy to understand.
Your core content must also be differentiated. That is, it should clearly communicate what makes your products or services unique and better than those of your competitors. If your core content is not differentiated, potential customers will have no reason to choose you over the competition.
Some companies make the mistake of thinking that their core content can be used as marketing collateral. However, this is not the case. Your core content should not try to sell anything; instead, it should provide potential customers with the information they need to make an informed decision about whether or not to do business with you.
If you’re not sure what information should be included in your company’s core content, ask yourself this question: What do my potential customers need to know in order to decide whether or not they want to do business with me? Once you have a good answer to this question, you’ll have a good starting point for developing your own unique and differentiated core content.
Ancillary content
Product manuals are one of the most common types of ancillary content. They provide detailed instructions on how to use a product or service, as well as information on its features and benefits. Manuals can be delivered in print or digital format, and they should be easy to understand and navigate.
How-to guides are another popular type of ancillary content. These guides provide step-by-step instructions for completing tasks related to a company’s products or services. They can be helpful for new users who are trying to learn how to use a particular product or service, as well as for experienced users who need a refresher on how to do something specific. Like product manuals, how-to guides should be easy to understand and follow.
Blog posts can also serve as ancillary content for businesses. These posts can provide valuable information about the products or services offered by a company, as well as tips for using them effectively. Blogs can also be used to promote special offers or events that may be taking place at a company’s brick-and-mortar location(s). In addition, business blogs can help build relationships with customers by providing them with a platform to share their own stories and experiences related to the products or services they’ve purchased from the company in question.
Re-imagined content
Content is often thought of as static – something that doesn’t change much over time. However, in the business world, content is constantly evolving and being re-imagined to meet the needs of customers and businesses alike.
In today’s ever-changing business landscape, it’s more important than ever to have a content strategy that is flexible and can be easily adapted to new situations. That’s why we’ve put together this guide on re-imagining your content strategy for the modern age.
First, let’s take a look at some of the different types of content that businesses are using today:
Blogs: Blogs are still one of the most popular types of content, and for good reason. They’re an easy way to share your thoughts and ideas with your audience, and they can be very engaging. If you’re not already blogging, now is the time to start!
Videos: Videos are another great way to share information with your audience. They’re perfect for explaining complex concepts or demonstrating products or services in action. If you haven’t already started using video, now is the time to do so!
Commentary
The world of business is constantly changing and evolving. As such, it can be difficult to keep up with the latest trends and developments. This is where commentary comes in.
Commentary provides a way for businesspeople to share their thoughts and opinions on the latest news and developments in the world of business. By offering their insights, commentators help readers make sense of the constantly changing landscape of business.
There are many different types of commentary, but all share one common goal: to provide insights that will help readers better understand the world of business. Whether it’s offering analysis on a recent merger or providing context for a new regulation being proposed, commentary helps readers navigate the ever-changing world of business.
Internal content curation
Content curation is the process of sorting through large amounts of content and selecting the best pieces to share with your audience. When done well, it can help you save time, improve your reputation, and build relationships with customers and prospects.
There are many different ways to curate content internally. Here are a few tips:
1. Keep an eye on what’s trending in your industry. Use Google Alerts or another tool to track keywords related to your business. This will help you quickly identify new articles, blog posts, and other pieces that might be worth sharing with your team.
2. Create a company-wide email list or intranet group where employees can submit links to interesting articles they’ve found online. Encourage employees to share anything they think would be helpful or informative for others in the company.
Christine
Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.