There are five types of customers: bargain hunters, brand loyalists, need-based shoppers, impulse buyers, and online shoppers. Each type of customer has different shopping habits and preferences.
Bargain hunters are always looking for the best deal. They comparison shop and are willing to switch brands if they can find a better price. Brand loyalists are the opposite – they stick with the brands they know and trust, even if it means paying a bit more. Need-based shoppers purchase items based on their needs, rather than their wants. Impulse buyers tend to make spur-of-the-moment decisions and purchases. Online shoppers are comfortable buying items without ever seeing them in person first.
1. First-time customers
First-time customers are the lifeblood of any business. They’re the ones who take a chance on your product or service and help to grow your company. Without first-time customers, your business would quickly stagnate.
2. Repeat customers
Repeat customers are just as important as first-time customers, if not more so. They’re the ones who come back again and again, whether it’s because they’re happy with your product or service or because they appreciate your customer service. Either way, repeat customers are a valuable asset to any business.
3. Loyalty program members
Loyalty programs can be a great way to encourage repeat business and build customer loyalty. If you have a loyalty program in place, make sure you’re promoting it to your existing and potential customers. You might be surprised at how many people sign up when they know there’s an incentive involved!
Some businesses rely heavily on impulse customers, such as those selling fast food or souvenirs. Others may try to discourage impulse buying by making it harder to pay with cash or offering only limited time offers. Regardless of how a business feels about them, impulse customers are an important part of the consumer landscape and understanding their motivations can help businesses better cater to them.
An insistent customer is someone who will not take no for an answer. They will continue to ask for what they want until they get it. This can be frustrating for businesses, but there are some ways to deal with these types of customers.
The first step is to try and understand what the customer is really after. There may be a reason why they are being so insistent and if you can figure out what that is, you may be able to accommodate them. If you can’t figure it out, you can always ask them directly.
Once you know what the customer wants, you need to decide if it is something that you can actually provide. If it is something that you can’t provide, then you need to let the customer know politely but firmly that it isn’t possible. If it is something that you can provide, then do your best to meet their request.
It’s important to remember that not all insistent customers are created equal. Some may just need a little extra attention or clarification before they’re willing to accept your answer. Others may be demanding and difficult no matter what you do or say. The key is to remain calm and professional at all times, even if the customer isn’t behaving in the same way.
If an insistent customer becomes too much for you to handle, there’s nothing wrong with asking for help from a supervisor or manager. They may have more experience dealing with this type of situation and will be able to offer better guidance on how to proceed.
Loyal customers are defined as those who make repeat purchases from a company or brand over a long period of time. They are also typically willing to pay more for products or services, and recommend the company to others. In short, they are the lifeblood of any business.
There are many ways to cultivate loyalty among your customer base, but it all starts with providing an exceptional product or service at a fair price. From there, you can work on creating loyalty programs and other perks that will keep your customers coming back.