How to Avoid Sounding Salesy When Pitching Your Product

When about making a sales pitch, there are certain things you should avoid saying in order to increase your chances of success. Here are four things you should never say when pitching a product or service:

1. “This is the best thing since sliced bread.”

hyperbole like this will only make you sound desperate and over-confident, which will turn potential customers off. Instead, focus on explaining what makes your product or service unique and why it would be beneficial for the customer.

2. “I’m not sure if this is right for you.”

If you’re not confident in what you’re selling, the customer won’t be either. It’s important to believe in your product or service and be able to articulate its value convincingly. If you’re unsure about whether or not it’s a good fit for the customer, do some research beforehand so that you can go into the pitch with certainty.

Honesty. It implies that everything you have said before isn’t truthful

Sales pitches are a dime a dozen. You hear them all the time, whether you’re buying a new car or signing up for a new credit card. And while most salespeople are honest, there are always a few bad apples who try to take advantage of unsuspecting customers.

So what should you not say in a sales pitch? First and foremost, honesty is the best policy. If you’re not being honest with your customer, they’re likely to figure it out eventually and feel misled. Furthermore, even if you’re able to make the sale without being completely truthful, the customer is likely to remember how they felt during the interaction and may not do business with you again in the future.

In addition to honesty, there are a few other things that salespeople should avoid saying in their pitches. For example, avoid making grandiose claims that you can’t possibly back up. Promising your customer that they’ll save thousands of dollars by using your product may seem like a good way to close the deal, but it’s only going to backfire if you can’t deliver on that promise.

Finally, don’t try to pressure your customer into making a purchase on the spot. Give them time to think about it and compare your product or service to others on the market before making their decision. If you give them space and respect their decision-making process, they’ll be more likely to choose your company in the end anyway.”

Contract. Contracts seem very final, instead say something like “agreements”

When you’re in the business of selling, it’s important to be clear about what you’re offering. A contract is a legally binding agreement between two or more parties that creates an obligation to do, or not do, certain things. In a sales context, a contract typically sets forth the terms of the sale, including the price, delivery date, and other important details.

While a contract may seem like a very final document, it’s important to remember that it’s not set in stone. If there are changes that need to be made to the contract, both parties can negotiate to come to an agreement. And if all else fails, either party can back out of the contract entirely (although there may be legal repercussions for doing so).

In short, don’t let a contract scare you off from making a sale. It’s simply a tool that can help ensure that both parties are clear about what they’re getting into.

Buy. Instead of “buy”, try “own” in order to show the end value of purchase

Owning something means having full control over it and the responsibility that comes with it. When you buy something, you’re making a commitment to take care of it and keep it in good condition – otherwise, you risk losing money on your investment.

When you own something, however, there’s no such risk. You can use it however you see fit, without having to worry about whether or not you’re getting your money’s worth. And if you decide later on that you don’t want it anymore, you can simply sell it – again, without having to worry about losing money in the process.

In short, then, “owning” is usually the better option than “buying”. Not only does it give you more control over what you purchase, but it also protects your finances in the long run.


Sales pitches are designed to be persuasive, so it’s important to avoid saying anything that could undermine your argument. Here are four things you should never say in a sales pitch:

1. “This isn’t a good fit for you.”

When you say this, you’re immediately putting the prospect on the defensive. They’ll start thinking of all the reasons why your product or service isn’t right for them, and they’ll be less likely to listen to what you have to say. Instead, focus on how your product or service can benefit the prospect.

2. “I’m not sure if this will work for you.”

Again, this statement creates doubt in the mind of the prospect. They’ll wonder why you’re even pitching them if you’re not confident in your product or service. Instead, emphasize how successful other customers have been with your solution.

3. “This is a new product/service, so we don’t have any case studies yet.”

Prospects are always looking for reassurance that your product or service works as advertised. If you don’t have any case studies yet, simply explain how your product or service has helped similar companies achieve their goals. Then provide specifics about what makes your solution unique and effective.


Sales pitches are important tools for any business, but there are certain things you should never say during a pitch. For example, avoid making promises that you can’t keep or stretching the truth about your product or service. Additionally, avoid badmouthing your competition or trying to pressure the prospect into making a decision on the spot. Instead, focus on highlighting the unique benefits of your offering and building rapport with the prospect. By following these tips, you can ensure that your sales pitch is effective and successful.


Hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one’s life or the world at large. As a verb, hope means to wish for something with expectation of its fulfillment. Hope is the feeling that what is wanted can be had or that events will turn out for the best.


1. Don’t be too pushy.

Your goal is to get the sale, but being too pushy will only turn people away. Be polite, respectful, and let them make the decision on their own. If they feel like they’re being pressured into something, they’ll likely back out.

2. Don’t make empty promises. Be honest about what your product or service can do and its limitations. Making grandiose statements that you can’t back up will only hurt your credibility in the long run.


Let’s take a closer look at each of these no-nos in turn.

Badmouthing the competition is a surefire way to lose potential customers. Not only is it unprofessional, but it makes it seem like you’re not confident in your own product. If you have something negative to say about another company, save it for after the sale is closed.

Making promises that you can’t keep is also a recipe for disaster. If customers feel like they’ve been misled, they’ll never do business with you again – and they’ll tell all their friends about their negative experience. So be honest about what your product can and can not do. Over-promising will only backfire in the end.

Exaggerating the features of your product is another mistake salespeople often make when pitching their wares. Customers are savvy enough to spot hyperbole from a mile away, so stick to the facts when describing what your product does best.’saying things like “this widget will change your life!” or “you’ll never believe how much this gizmo can do!” will only make potential buyers skeptical – and more likely than not, they’ll just walk away.’.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.