How to Create Engaging, Relevant Social Media Content

There is no universal answer when it comes to what type of social media content is best. However, there are some general principles that can be followed in order to produce content that is more likely to be successful.

Firstly, it is important to consider who your target audience is and what type of content they are likely to engage with. If you are targeting a younger audience, then using platforms such as Snapchat and Instagram can be a great way to connect with them. Similarly, if you are targeting a business audience then LinkedIn may be a better option.

Secondly, the type of content you produce should be aligned with the overall objectives and goals of your social media strategy. For example, if you are looking to increase brand awareness then posting regular updates about your products or services is essential. Alternatively, if you are looking to generate leads then creating helpful and informative blog posts could be more effective.

Thirdly, it is also important to consider the format of your content. For example, video content tends to perform well on platforms such as Facebook and YouTube, whereas images tend to do better on Instagram and Pinterest. Ultimately, it is important to experiment with different types of content in order .


So what makes video such an effective form of social media content? Here are a few reasons:

1. Videos are highly engaging.

People love watching videos, and they’re more likely to stick around for the whole thing than they are to read an article or scroll through a feed. That means that if you can hook your viewers with an interesting or entertaining video, they’re more likely to stay engaged with your brand or product.

2. Videos are easy to consume.

People are busy, and they don’t always have time to sit down and read a long article or blog post. But even if someone only has a few minutes to spare, they can usually squeeze in a short video. That makes video an ideal format for busy social media users who want to get their information quickly and easily.

Live Videos

Live video is a powerful way to connect with your audience in real time. It can be used to build relationships, provide valuable content, and generate leads and sales.

When used correctly, live video can be an incredibly effective marketing tool. In fact, 82% of marketers say that live video helps them connect with their target audience (source). And according to Livestream, 63% of people are more likely to buy a product after watching a live video about it (source).

If you’re not using live video yet, now is the time to start. Here’s everything you need to know about how to create successful live videos that will help you achieve your marketing goals.

What Is Live Video?

Live video is exactly what it sounds like: A broadcast that is streamed in real-time over the internet. Unlike pre-recorded videos, which can be edited and re-edited before publication, live videos are unedited and unscripted. This makes them much more authentic and relatable than other types of content.

People are also far more likely to watch a live video all the way through than they are to watch a recorded one (source). This is because viewers don’t want to miss anything that happens during a live broadcast – they want to see it all unfold in real-time. This presents a unique opportunity for marketers who want to capture their audience’s attention and hold it for an extended period of time.


There are a few things to keep in mind when creating infographics for social media. First, make sure your info graphic is visually appealing and easy to understand at a glance. Use strong visuals and clear labels to guide viewers through the information you’re trying to communicate.

Second, consider how you want your info graphic to be shared on social media. Will it be posted as an image? Or embedded in a blog post or article? Keep the dimensions and file size in mind when designing your info graphic so it looks great no matter where it’s shared.

Finally, make sure the data and information you include in your info graphic is accurate and up-to-date. Nothing will turn off your audience faster than outdated or incorrect information masquerading as fact. If you’re including data from a study or report, be sure to include links to the original source material so viewers can check it out for themselves.

With these tips in mind, you’re ready to start creating share-worthy infographics that will help you reach and engage your audience on social media!


Announcements are a great way to let your social media followers know about new products, services, or events. They can also be used to share special offers or discounts. Be sure to keep your announcements concise and clear, so that your followers can easily understand what you’re sharing.


Contests are a great way to get people talking about your brand or product. They can also be used to generate leads, build email lists, or drive traffic to your website. And because they’re fun and interactive, people are more likely to share them with their friends and followers.

Of course, not all contests are created equal. To be successful, they need to be well-planned and properly executed. Here are a few tips:

1) Set clear goals for your contest before you start planning it. What do you hope to achieve? More followers? More engagement? More leads? A clearer understanding of your target audience? Once you know what you want to accomplish, you can design a contest that’s more likely to help you reach those goals.

2) Choose a prize that will appeal to your target audience. If you’re trying to reach new customers, for example, offer a discount on your products or services as the prize. If you’re trying to build loyalty among existing customers, consider giving away an exclusive experience or product that they can’t get anywhere else. The key is to choose a prize that will motivate people to enter the contest and talk about it with their friends and followers.

3) Make sure the rules of the contest are clear and easy-to-understand before launching it publicly. You don’t want people entering the contest only to find out later that they were ineligible because they didn’t follow one of the rules (no matter how minor). So take some time upfront .

Holidays. Advantages: Many users love holiday-themed content, and it’s easy for businesses like yours to piggyback on themes, traditions, and other holiday specific concepts

Christmas, Easter, Thanksgiving, etc.

The holidays are a wonderful time of year for businesses to take advantage of all the social media content opportunities available. After all, people love holiday-themed content, and it’s easy for businesses like yours to piggyback on themes, traditions, and other holiday specific concepts.

For example, Christmas is a great time to post about your company’s holiday hours or any special promotions you’ll be running. Easter is perfect for sharing photos of your products in festive baskets or with bunny ears. And Thanksgiving is ideal for giving thanks to your customers or employees – even if it’s just with a simple post on social media.

Not only will this type of content help get your business noticed during the holidays, but it can also boost brand awareness and loyalty year-round. So go ahead and start planning those holiday posts now – your customers will be glad you did!

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.