How to Create Relevant Social Media Content That Converts

Social media content that converts best is typically content that is useful, interesting, or entertaining. It should also be relevant to your target audience and aligned with your brand voice. To further increase the likelihood of conversion, make sure to include a strong call-to-action (CTA) and use visual elements like images and videos.

Before and after pictures

So why do before and after pictures perform so well on social media? Let’s take a look at a few reasons:

1. They’re visually appealing

Before and after pictures are visually appealing because they show progress or change over time. And people love seeing progress because it’s relatable and inspiring. When we see someone else making progress, it gives us hope that we can make progress too. That’s why motivational quotes often perform so well on social media – they inspire us to keep going even when things get tough.

2. They’re unexpected

People are always curious to see how things have changed over time – whether it’s a person, place, or thing. Before and after pictures tap into this curiosity by showing us something unexpected: the transformation of something over time. And this element of surprise is what makes these images so compelling – we can’t help but stop and stare when we see them because we weren’t expecting it.


While testimonials come in many different forms, they all have one thing in common: they show potential customers that other people have had success with your product or service. This social proof can be incredibly influential, especially when it comes to making a purchasing decision.

There are many different ways to collect and showcase testimonials. Here are a few ideas to get you started:

1. Include testimonials on your website or landing pages.

2. Use customer quotes in your email marketing campaigns.

Case studies

One tip is to focus on creating quality content. This means writing articles that are well researched and provide value to your readers. If you can create helpful and informative content, people will be more likely to trust your brand and consider doing business with you.

Another tip is to use visuals in your social media posts. People are more likely to engage with posts that contain images or videos than those that are purely text-based. And when people engage with your content, they are more likely to remember it and share it with others, which can help increase your reach even further.

Finally, make sure you are promoting your content in the right places. If you want people to see it, you need to put it where they will actually look for it. This means posting on relevant forums, in relevant groups, and on social media sites where your target audience hangs out online.

Video footage like explainer videos

Video footage is one of the most powerful tools that you can use to create social media content that converts. After all, 65% of people are visual learners, and 90% of information transmitted to the brain is visual. So it makes sense that using video to communicate your message will be more effective than using text alone.

There are all sorts of videos you can create to promote your business or brand on social media, but explainer videos tend to be particularly effective at converting viewers into customers or clients. That’s because they provide a clear and concise explanation of what you do, how you do it, and why someone should choose your business over anyone else.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.