If you’re new to content marketing, the thought of creating and promoting content can be daunting. But don’t worry – it’s not as difficult as it sounds. In fact, once you get started, you may find that you enjoy it!
The first step is to figure out what kind of content you want to create. Do you want to write blog posts? Create videos? Develop infographics? There are many different types of content out there, so take some time to explore and find the one that best suits your skills and interests.
Once you know what kind of content you want to create, it’s time to start thinking about your audience. Who are they? What do they want to see from you? What problems do they need help solving? Keep your audience in mind as you create and promote your content – if it’s relevant and helpful to them, they’re more likely to pay attention (and hopefully share it with their friends!).
Finally, don’t forget the basics: make sure your content is well-written, accurate, and error-free. No one wants to read or watch something that is full of mistakes! Take the time to proofread everything before hitting publish.
Build yourself a portfolio
If you’re hoping to make it as a freelance writer, the first step is to build a strong portfolio. This will be your best bet for landing new clients and projects, so it’s worth taking the time to put together a high-quality collection of your best work.
One of the best ways to do this is to create a blog and fill it with well-written, informative articles. Be sure to include links to your work in your blog posts so that potential clients can see what you’re capable of. You should also actively seek out opportunities to guest post on other blogs and websites; this will help you get your name out there and show off your skills to a wider audience.
In addition to writing articles, you can also compile a list of any other writing-related experience you have, such as creating website content or crafting marketing copy. If you have any happy clients from past projects, be sure to include testimonials from them as well; this will further bolster your credibility as a freelancer.
Once you have all of this material compiled, take some time to design an attractive and professional portfolio website (or simply put everything into one neat PDF document). Then start actively marketing yourself online and offline; reach out to friends, family members, and acquaintances who might need freelance writing services, and let them know what you have to offer. With any luck, soon enoughyou’ll start landing some great gigs!
Start creating social proof
If you’re looking to create social proof, the best place to start is by writing articles that show how other people have benefited from your product or service. You can also include customer testimonials, reviews, and case studies on your website or blog. Make sure to promote your social proof content across your social media channels so that potential customers see it.
“If you want something to change, you have to be the one to start it.”
Build authority with a blog
Make sure you’re blogging about topics that are relevant to your niche or industry. This will help you attract readers who are interested in what you have to say. Additionally, try to guest post on other blogs in your industry.
This will give you exposure to a new audience and help build your credibility as an expert in your field. Finally, be sure to promote your blog through social media and other online channels. The more people who see your blog, the more likely they are to read it and share it with others.
Create a pitch
A pitch is a concise, compelling message that articulates what your business does and why someone should care. It’s the foundation of all your marketing communications and can be adapted for use in everything from social media posts to sales presentations.
When crafting your pitch, keep the following in mind:
What are you offering? Be clear about what you do and what sets you apart from the competition.
Who is your target audience? Who are you trying to reach with your message? What do they care about?
What value are you providing? What benefit will people get from using your product or service?
Start on Fiverr and Upwork
There are some things you can do to make yourself more attractive to potential buyers.
One way to make yourself more attractive is to create a gig that includes a video. Buyers are often more likely to purchase gigs that include videos because they can see what they’re getting for their money. If you’re not sure how to create a video, there are plenty of tutorials online that can help you get started.
Another way to make yourself more attractive is to offer a discount for buyers who purchase multiple gigs from you. This shows that you’re confident in your abilities and willing to give buyers a good deal.
Finally, don’t be afraid to start small when creating your gigs on Fiverr and Upwork. You can always add more gig extras or increase your prices as you become more successful on these platforms.
Join Facebook groups and communities
Once you know what you hope to gain, take some time to research groups and communities that align with your interests.
Once you’ve found a few groups or communities that look promising, take some time to read through the posts and get a feel for the overall tone and atmosphere. Some groups may be more serious in nature, while others may be more laid-back and fun-loving. There is no right or wrong answer here – it’s all about finding the group that feels right for you.
Once you’ve joined a few groups, start participating in the conversations! Share your own experiences, offer advice and support to others, and make friends along the way.
Set up and optimise your LinkedIn Profile
Most people know LinkedIn as a powerful networking and job-hunting tool, but few utilise its full potential. Your LinkedIn profile is essentially an online CV, and if optimised correctly, can be a great way to boost your career. Here are some tips on how to set up and optimise your LinkedIn profile:
Use a professional photo
First impressions count, so make sure your profile photo is professional and polished. Avoid self ies or other informal photos – stick to a headshot taken by a professional photographer.
Write an engaging headline
Your headline should be more than just your job title – it should be interesting and engaging to encourage people to read more about you. Use keywords that describe what you do and what you’re good at, as well as any relevant industry buzzwords.
Craft an excellent summary
This is your chance to really sell yourself, so take the time to write a strong summary that outlines your skills, experience and achievements in an engaging way. Again, use keywords throughout to ensure you come up in relevant searches.
Detail your work experience
Include all relevant employment history in reverse chronological order, starting with your most recent role first. Be sure to include key responsibilities and accomplishments for each role – this is what will really make you stand out from the crowd!
If you’re reading this, it means you’re taking the first step towards creating amazing content. Congratulations! Content is essential to any successful online presence, and there’s no time like the present to get started. With a little hard work and dedication, you’ll be cranking out high-quality content in no time.
Christine
Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.