SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
There are three types of SEO: on-page SEO, off-page SEO, and technical SEO.
On-page SEO refers to all the factors that you can control on your own website. This includes things like your website’s content, title tags, meta tags, image alt text, and more.
Off-page SEO refers to all the ranking factors that are not under your direct control. This includes things like inbound links, social signals, brand mentions, and more.
Technical SEO is a bit of a catch-all category that refers to anything else that can impact your site’s ability to rank well in search results. This includes things like site speed, indexation issues, mobile friendliness, and more.
Internal (On-Page SEO)
Internal SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This can be done by optimizing your website’s content, structure, and on-page elements like titles, metatags, and anchor text.
External (Off-Page SEO):
External SEO is the process of optimizing your website for the purpose of increasing its visibility in search engine results pages (SERPs). This can be done by building links to your website from other websites, as well as by creating compelling content that encourages other websites to link to yours.
Technical (Infrastructure) SEO:
Technical SEO is the process of ensuring that your website’s infrastructure is optimized for search engines. This includes things like ensuring that your website’s code is clean and well-organized, as well as making sure that your site is accessible to search engine crawlers.
1. Improve your site’s structure and code
The first step in improving your site’s technical SEO is to make sure its structure and code are up to par. A well-organized website is easier for search engines to crawl and index, which can lead to better visibility and ranking in search results. There are a few things you can do to improve your site’s structure:
* Use descriptive titles and headings: Titles and headings help search engines understand the content on your pages. Use descriptive words that accurately reflect the topic of each page on your site.
* Use proper keyword density: Keyword density is the number of times a keyword or phrase appears on a page divided by the total number of words on the page. When optimizing your pages for specific keywords, aim for a keyword density of 2-5%. Anything higher may be considered spammy by search engines, which could hurt your ranking.
* Optimize your URLs: Include keywords in your URLs where possible without making them too long or difficult to read. Short, descriptive URLs are best for both users and search engines.
2. Improve your site’s content.