SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. There are four stages to SEO: on-page optimization, off-page optimization, link building, and content marketing.
On-page optimization is the process of making sure your website’s code and structure are optimized for Google’s algorithm. This includes things like making sure your titles and meta descriptions are keyword rich and enticing, as well as checking for any broken links or pages.
Off-page optimization is everything you do to promote your website that isn’t on your actual website. This includes things like link building (getting other websites to link back to yours), social media promotion, and guest blogging.
Link building is a form of off-page SEO that refers specifically to the process of getting other websites to link back to yours. The more high quality links you have pointing back to your site, the better your chances are of ranking high in Google search results.
Content marketing is another form of off-page SEO that refers to creating informative and keyword rich content with the goal of earning natural backlinks from other websites. Good content can also help improve your chances.
Phase 1 Onboarding, Site Assessment, Strategy Development
Phase 1: Onboarding & Site Assessment
The first phase of an SEO project is all about understanding your goals, understanding your website, and putting together a plan to achieve those goals.
During on boarding, we’ll ask you a lot of questions about your business, your website, and your goals for SEO. We’ll also take a look at your website to see how it’s currently performing and what kind of shape it’s in. This will help us develop a strategy that is tailored to your specific needs.
Phase 2: Strategy Development
Once we have a good understanding of your goals and website, we can start developing a strategy to help you achieve those goals. We’ll take into account everything we learned during on boarding and the site assessment to create a customized plan for your success.
This phase includes keyword research, competitive analysis, content planning, link building strategies, technical SEO analysis, and more. We’ll also set up tracking so that we can measure results and adjust our strategy as needed along the way.
Phase 2 Onsite Optimization
Onsite optimization is the process of making your website more search engine friendly. This can be done through a number of means, including optimizing your website’s title and meta tags, using keyword-rich content, and improving your website’s navigation and structure.
One of the most important aspects of on site optimization is choosing the right keywords. Keywords are the terms that people use when they search for information on the web. Choosing the right keywords is essential to getting your website ranked high in the search engines. There are a number of tools that you can use to help you choose the right keywords, including Google AdWords Keyword Tool and Wordtracker.
Once you’ve selected your keywords, it’s important to use them throughout your website. Use them in your title tags, in your meta tags, and in your content. The more times you use a keyword on your site, the more likely it is that people will find it when they search for that term. However, don’t go overboard with keyword stuffing – too many keywords on a page can actually hurt your ranking rather than help it.
In addition to using keywords throughout your site, another important aspect of on site optimization is improving your site’s navigation and structure. Search engines spider websites by following links from one page to another. If you have a well-organized website with easy-to-follow links, it will be easier for spiders to index all of your pages and include them in their listings. Conversely, if you have a poorly organized website with difficult-to-find links, spiders may give up trying to index all of your pages which could hurt your ranking .
Phase 3 Off-Site Optimization, Citation Submission & Clean up
Off-Site SEO can be a really tough nut to crack. You have to make sure your site is being seen by the right people and that it is being talked about in the right places. But once you get the hang of it, Off-Site SEO can be a powerful tool to help improve your site’s ranking.
One of the most important aspects of Off-Site SEO is link building. Link building is the process of getting other websites to link to your website. This is important because links are one of the major ways that search engines determine how well a website should rank. The more links you have pointing to your site, the better your site will do in the search engine results pages (SERPs).
There are a few different ways that you can go about building links. One way is through directory submissions. You can submit your website to directories related to your niche or industry and hope that they will include a link to your site in their listings. Another way is by guest posting on blogs or other websites in your industry. This involves writing an article or blog post for another website and including a link back to your own website in author by line or in the body of the article itself.
You can also try social media marketing as a way to build links and increase visibility for your website. Social media platforms like Twitter and Facebook are great places to share content from your website and help promote it among people who might be interested in what you have to offer. Just be sure not spam these sites with too much self-promotional material, as this could result in getting banned from them entirely – which would obviously defeat the purpose of trying this method in the first place!
Finally, one last method you may want explore for building links is through press releases.