Let’s Dive Into the Three Fs of Selling

The three Fs of selling are Fear, Funnel, and Follow-up.

When about selling, the three Fs are what you need to focus on in order to be successful. Fear is something that can hold you back from making a sale, so you need to overcome it. The Funnel is a process that helps you narrow down your prospects and turn them into customers. Follow-up is important to maintain relationships with your customers and keep them coming back.

Transaction selling

In transaction selling, the focus is on completing a sale as quickly and efficiently as possible. Salespeople working in this environment are typically focused on short-term goals, such as making a quota for the month or year.

While transaction selling can be an effective way to generate revenue, it’s important to keep in mind that not all customers are interested in buying right away. In some cases, it may be more beneficial to take a long-term approach and build relationships with potential customers over time.

Relationship selling

The three Fs of relationship selling are:

Friendliness: A sales rep who is friendly and personable will be more likely to develop a good rapport with customers. Customers should feel like they can trust the sales rep and that he or she has their best interests at heart.

Flexibility: A flexible sales rep is one who is willing to go above and beyond for their customer. This may mean working around the customer’s schedule, being willing to negotiate on price, or offering additional services that the customer may need.

Follow-up: Following up with customers after a sale is crucial for maintaining good relationships. Sales reps should check in periodically to see how the customer is doing and if they need any help or assistance.


Partnering is key to successful selling because it allows you to tap into a larger network of potential customers and gives you access to additional resources that can help you close deals. Here are a few tips on how to be a successful partner in the selling process:

1. Find the right partner. Not all companies are created equal and neither are partnerships. It’s important that you find a company or individual who shares your same values and vision for success. You should also make sure that they have a good reputation in the industry and aren’t known for cutting corners or being difficult to work with.

2. Communicate effectively. Once you’ve found the right partner, it’s important that you communicate with them regularly so that everyone is on the same page regarding expectations, deadlines, etc. Good communication will help ensure that both parties are happy with the partnership arrangement and will make it more likely for deals to be closed successfully.

3. Offer value. In order for your partnership to be successful, you need to offer something of value to your partner company or individual. This could be anything from exclusive access to your products or services, support in closing deals, or even just offering advice and guidance when needed. Whatever it is, make sure it’s something that will actually help them succeed. Otherwise, they’re not going to want to stay partnered with you for long.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.