The five content pillars are the foundation of a successful content marketing strategy. They are: audience, message, channel, format, and frequency.
When you know your audience, you can create messages that resonate with them. The right channel will ensure that your message is seen by as many people as possible. The right format will make your message easy to consume and act on. And finally, the right frequency will keep your audience engaged without overwhelming them.
There are a variety of ways you can segment your market, but the most common methods are by:
Demographics: This includes factors such as age, gender, income level, occupation, etc.
Psychographics: This approach looks at psychological factors such as lifestyle choices, personality type, values and attitudes.
Geography: Segmenting by geography allows you to target specific regions or even cities. For example, you might have different marketing campaigns for customers in different parts of the country. Or if you’re a local business, you might target people who live near your store or office.
Once you’ve identified how you want to segment your market, it’s time to start thinking about what kind of content will resonate with each group. Remember that not all segments will be interested in the same thing – so it’s important to tailor your content accordingly. For example:
If you’re targeting young adults, consider using social media platforms like Snapchat or Instagram. These channels are especially popular with this demographic group. And since young adults tend to be more visual, consider using infographics or videos in addition to traditional blog posts.
If you’re targeting parents, look for ways to make your content more useful and relevant to their lives. For example, if you sell products for babies or toddlers, offer tips on potty training or sleep routines. You could also create parent-specific guides on topics like budgeting or time management. And since this demographic is often short on time, make sure your content is easy-to-read and digestible (think listic les instead of long-winded essays).
If you’re targeting seniors, look for ways to make your content accessible (e.g., large print font options, clear navigation) as well as interesting and informative (e.g., stories about other seniors who are living active lifestyles).
There are a number of different content pillars that can be used to help create a successful website. However, these five seem to be the most important:
1) Creating Great Content: This is perhaps the most important pillar of all. After all, if you don’t have great content, why would anyone want to visit your site? Make sure that your content is interesting, informative, and engaging.
2) Design Matters: Aesthetics are important. If your site looks like it was put together by a fifth grader, people are going to assume that your content is of similarly low quality. Spend some time making sure that your site looks professional and polished.
3) Usability is Key: If people can’t figure out how to use your site, they’re not going to stick around for long. Make sure that your navigation is clear and easy to use, and that your pages load quickly and smoothly.
4) Promote Your Site: Just because you build it doesn’t mean they will come. You need to actively promote your site if you want people to find it and visit it regularly. Use social media, search engine optimization (SEO), and other marketing techniques to get the word out about your site.
the five content pillars in regards to experience, here are some ideas to get you started.
1.0 Introduction 2.0 What is Experience? 2.1 The Importance of Experience 2.2 The Different Types of Experiences 3.0 The Five Content Pillars of Experience 3.1 Engagement 3.2 Connection 3.3 Emotion 3.4 Learning 4 Conclusion.