The 7 Essential Elements of a Successful Marketing Strategy

Price. Many factors go into a pricing model

Pricing is one of the most important aspects of any marketing mix and there are a variety of pricing strategies that businesses can employ. The most common pricing strategies are cost-plus, value-based, penetration, and skimming.

Cost-plus pricing involves setting prices based on the costs associated with production plus a desired profit margin. This type of pricing is often used by businesses when they are first starting out or when they have little market knowledge. Value-based pricing sets prices based on the perceived value of the product or service to the customer. This type of pricing takes into account both the customer’s needs and wants as well as what they are willing to pay for the product or service. Penetration pricing is when businesses set low initial prices in order to gain market share quickly. Skimming price strategy is employed when businesses charge high prices for their products or services initially, and then lower them over time as demand decreases.

The price you charge for your product or service will have a direct impact on your sales and profits, so it’s important to choose a strategy that aligns with your business goals. Factors such as your target market, competition, and cost structure should all be taken into consideration when developing a pricing strategy.


There are various types of promotion that companies can use to reach their target audiences, and the most effective mix will vary depending on the product or service being marketed as well as the objectives of the campaign. Some common promotion tools include advertising, public relations, events and sponsorships, direct marketing and sales promotions.

Advertising is probably the most well-known form of promotion and can take many different forms, such as television commercials, radio ads, online banner ads and print ads in magazines or newspapers. Advertising allows companies to reach large numbers of people with their message in a relatively short period of time. However, it can be expensive and may not always be effective in getting people to take action (such as buying a product).

Public relations (PR) involves using media outlets (such as television shows, newspapers or websites) to generate positive exposure for a company or its products/services. This can be done through press releases issued to media outlets, organizing events or setting up interviews with key personnel from the company. PR can be an effective way to build goodwill and credibility with potential customers without spending a lot of money on advertising.

Events and sponsorships involve using face-to-face interaction opportunities (such as trade shows or conferences) or sponsoring other events (such as sports teams) in order to promote a company’s products/services directly to potential customers. These activities can generate direct leads for sales staff but they are usually quite costly so need to be carefully planned in order ensure they are worthwhile investments.


There are a few considerations when choosing a place for your product. First, you need to decide what type of business you want to be in: retail, wholesale, or manufacturing. Each type has its own set of place strategies.

Retail businesses sell products directly to customers through brick-and-mortar stores, online stores, catalogs, or direct sales. Wholesale businesses sell products to other businesses that then resell the products to customers. Manufacturing businesses make products that are then sold through retailers or distributors.

Once you’ve decided what type of business you’re in, you need to choose a location for your business. The location should be convenient for both you and your customers. You’ll also want to consider the cost of rent and utilities as well as any zoning restrictions that may apply to your business.

After you’ve chosen a location for your business, you need to decide how you’ll get your products there. Will you ship them? Drive them? Or will customers come pick them up? Each option has its own set of advantages and disadvantages that you’ll need to weigh before making a decision.


Market research is the first step in the marketing process. It involves understanding the needs and wants of your target market, as well as the competition. This information will help you to develop a product or service that meets the needs of your target market and differentiates you from your competitors.

Target markets are the groups of people that you want to sell your product or service to. You need to segment your target market so that you can tailor your marketing message to each group. Positioning is how you position your product or service in relation to your competitors. It includes developing a unique selling proposition (USP) that highlights what makes your product or service better than others on the market.

The product/service mix is the combination of products and services that you offer for sale. You need to consider what type of products or services you want to offer, as well as how many items you should include in each offering (i.e., bundling). Pricing strategy entails setting prices for each item in your product/service mix based on customer value perceptions and costs incurred by production/delivery. Promotional mix refers to all forms communication used by companies promote their products or services, including advertising, public relations, direct marketing, etc. And finally, distribution channels are used get products from manufacturers retailers.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.