The 8 marketing activities are promotion, market research, product development, pricing, distribution, customer service, advertising, and public relations.
Promotion is the process of creating awareness and interest for a product or service through marketing communications. Market research is the gathering of information about customers, markets, and competitors to inform business decisions. Product development is the creation and improvement of products or services to meet customer needs. Pricing is the setting of prices for products or services based on market conditions and company objectives. Distribution is the placement of products or services in locations where they can be purchased by customers. Customer service is the provision of assistance and support to customers before, during, and after purchase. Advertising is paid communication through mass media to promote a product or service. Public relations are activities that build goodwill between an organization and its publics through earned media coverage.
Inbound marketing is built on the following principles:
1. Attract strangers and turn them into visitors with compelling content. 2. Engage visitors with personalized experiences and offers. 3. Delight customers so they become promoters of your business. 4. Analyze data at every step to continuously improve results.
Search Engine Optimization
There are many factors that go into SEO, including the quality of the website’s content, its structure, and the number of other websites that link to it. A well-optimized website will appear higher in search results than a poorly-optimized one.
SEO is a complex and ever-changing field, but there are some basic principles that all websites should follow in order to improve their ranking. These include creating high-quality content, optimizing site structure, and building links from other websites.
By following these best practices, you can improve your website’s SEO and attract more visitors from search engines.
Search Engine Marketing PPC
What is Search Engine Marketing?
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimizing the site and using paid placement, contextual advertising, and sponsored links.
How Does Search Engine Marketing Work? The goal of SEM is to promote websites by increasing their visibility in SERP’s. This is accomplished through optimizing the site and using paid placement, contextual advertising, and sponsored links. The process of SEM can be divided into two parts: 1) On-Page Optimization: This refers to all the things you can do on your website to help it rank higher in SERP’s. This includes things like title tags, meta descriptions, header tags, etc. 2) Off-Page Optimization: This refers to all the things you can do outside of your website to help it rank higher in SERP’s. This includes things like link building, social media engagement, etc.