There are many marketing jobs that pay well, but the one that pays the most is undoubtedly the position of marketing director. Marketing directors are responsible for developing and oversee marketing campaigns, as well as managing a team of marketing professionals. They typically have a deep understanding of both traditional and digital marketing tools and strategies, and are able to use this knowledge to effectively reach target audiences. In addition to their high salaries, marketing directors also often receive significant bonuses and other compensation, making them some of the highest-paid employees in the marketing field.
Brand Product Manager
A brand or product manager is responsible for developing and managing the marketing activities for a brand or product. This includes planning, development, and execution of marketing plans; research and development of new products; management of advertising, public relations, promotions, pricing, and product distribution; and market analysis. A brand or product manager typically reports to a marketing director.
The median annual salary for a brand or product manager was $120,910 in 2016, according to the U.S. Bureau of Labor Statistics (BLS). The top 10 percent earned more than $187,199 while the bottom 10 percent earned less than $79,153.
Most brand or product managers have a bachelor’s degree in business administration with a concentration in marketing. Many also have master’s degrees in business administration (MBA) with a focus on marketing management. In addition to formal education,brand or product managers must have strong analytical skills to assess customer needs and determine which products will appeal to them. They must also be excellent communicators to develop relationships with customers and persuade them to purchase their products.
Sales Channel Development Manager
A Sales Channel Development Manager is responsible for developing and managing a company’s sales channel. This involves working with partners to create and execute channel marketing plans, developing new business opportunities, and managing the sales pipeline. The job requires strong communication and negotiation skills, as well as a deep understanding of the sales process. The average salary for a Sales Channel Development Manager is $85,000 per year.
The median annual salary for art directors was $89,790 in 2016.* Employment of art directors is projected to grow about as fast as the average for all occupations from 2016 to 2026.* Competition for jobs is expected to be strong because many people are interested in working in this occupation. Candidates who have a bachelor’s degree in fine arts or graphic design and a strong portfolio of work will have the best job prospects.
*Source: U.S. Bureau of Labor Statistics.
Advertising Account Director
As an advertising account director, you will need to have a deep understanding of the advertising industry and how it works. You will also need to be highly organized and able to handle multiple projects at once. Strong communication and interpersonal skills are a must, as you will be working closely with clients, agency staff and other marketing professionals.
Demand Generation Director
Lead generation is the process of creating interest in a product or service through marketing activities such as advertising, public relations, or direct marketing. In order to generate leads, marketers must first identify their target audience and then create messages that appeal to them.
Once leads have been generated, it is the job of the demand generation director to convert them into sales. This involves developing and managing campaigns that will persuade potential customers to purchase a product or service. To be successful in this role, one must have strong persuasion and communication skills.
The demand generation director is responsible for ensuring that a company’s marketing efforts are effective in generating new business opportunities. They typically report to the vice president of marketing and work closely with other members of the marketing team.