The Marketing Concept: Companies That Use It to Succeed

The marketing concept is a business philosophy that emphasizes customer satisfaction and customer retention as the main goals of a company. It is also known as the production concept, since it was first developed in the early 20 t h century by companies that mass-produced goods. The marketing concept has evolved over time, but its core tenets remain the same: businesses should focus on creating value for customers, and they should do so through an integrated approach that considers all aspects of the customer experience.

There are many different types of businesses that use the marketing concept, from small mom-and-pop shops to large multinational corporations. The common thread between them is a focus on meeting customer needs and wants. In order to do this, businesses must first understand what these needs and wants are. They can then develop products or services that address these needs and market them accordingly.

The marketing concept has been criticized by some for being too focused on profits and not enough on customers. However, when used correctly, it can be an effective way to build long-term relationships with customers and create value for both parties involved.

COMMENTARY Marketing is like sex — everyone thinks they’re good at it. In reality, of course, very few really get it


Marketing is like sex — everyone thinks they’re good at it. In reality, of course, very few really get it.

I’m not sure why this is the case, but I suspect it has something to do with the fact that marketing is seen as a “soft” skill, more art than science. And since most people consider themselves creative types, they assume they can wing it when it comes to marketing their products or services.

This is a dangerous mistake. Marketing may be an art, but it’s also a science. And if you don’t approach it with a strategic mindset, you’re likely to fail miserably.

The good news is that there are some companies out there who do understand the importance of marketing and treat it as the serious business function that it is. These companies have figured out that the key to success is using the marketing concept.


Nike is one of the most well-known and successful companies in the world. They are a company that uses the marketing concept. The marketing concept is a philosophy that says that the best way to sell a product is to provide a need for it. Nike provides a need for their products by making sure that their customers are happy and satisfied. They also use other marketing strategies such as advertising, public relations, and promotions.


The company was founded in 1936 by Leo Goodwin Sr. and his wife Lillian to provide affordable auto insurance for government employees. The name “Geico” comes from the initials of the Government Employees Insurance Company.

Goodwin believed that government employees were good risks because they had stable jobs and incomes, so he set out to offer them lower rates than other insurers were offering at the time. He also believed that customers should be treated fairly and with respect, which is why excellent customer service has always been a cornerstone of the Geico business model.

Today, Geico offers a wide range of insurance products, including homeowners, renters, condo, boat, motorcycle, ATV, RV and more. They also have a growing list of industry-leading discounts that can save customers even more money on their premiums.

Some of the most popular Geico discounts include: safe driver discount (up to 26%), good student discount (up to 15%), military discount (up to 15%), multi-policy discount (up 10%), federal employee discount (up 8%), defensive driving course discount (varies by state) and many more!


The company uses advertising to reach its target audience. Budweiser has ads on television, radio, and in print media. The company also has a strong online presence. Budweiser uses social media platforms such as Facebook and Twitter to connect with its customers.

The company sponsors various sporting events such as NASCAR and the FIFA World Cup. This helps to create brand awareness among potential customers who may not be familiar with the beer.

Budweiser also hosts events such as concerts and festivals. This helps to create a positive association between the brand and potential customers.

The marketing concept has helped Budweiser become one of the most successful beer brands in the United States. The company will continue to use this approach to sell its products in the future.

Southwest Airlines

Southwest does not use hubs, instead it uses a point-to-point system that allows the airline to save on time and money by flying directly to its destinations. This makes Southwest one of the most efficient airlines in terms of both cost and time. In addition, because it does not have hubs, Southwest can quickly change its flight schedule in response to customer demand or weather conditions.

The company culture at Southwest is unique and has been described as “funky” and “casual”. Employees are encouraged to be themselves and express their individuality. The company has been known for its permissive attitude towards employee tardiness and absences as well as dress code violations.

One of the things that sets Southwest apart from other airlines is its focus on customer service. The company has a reputation for going above and beyond for its passengers. In fact, Forbes magazine ranked Southwest the number one “most loved brand” in America in 2014 based on a study that looked at how consumers felt about brands across 20 different industries.

So what do you think? Is Southwest Airlines a good example of a company using the marketing concept?


IBM is one of the largest and most well-known technology companies in the world. They are a global leader in providing innovative products and services that help businesses run more efficiently. IBM has been using the marketing concept for many years to help them better understand their customers and develop new ways to better serve them. The marketing concept is all about understanding the needs and wants of your target market and then creating a unique offering that meets those needs. IBM has used this approach to create some of the most iconic products and services in the tech industry, including their personal computer, software, cloud computing, and artificial intelligence offerings. By constantly innovating and adapting their offerings to meet the ever-changing needs of their customers, IBM has been able to maintain its position as a top technology company for over 100 years.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.