SEO tools are software programs designed to help improve a website’s search engine optimization. They can be used to research keywords, analyze link popularity, and track other ranking factors. Many SEO tools also provide reporting and analysis features that can help identify areas for improvement on a website.
Technical SEO is the practice of optimizing a website for Google’s search algorithm. It’s a subset of the larger field of SEO, which encompasses all the activities necessary to make a website visible and attractive to search engines. Technical SEO is focused on the technical aspects of a site that can impact its ranking in Google’s search results.
Technical SEO includes activities like optimizing your site’s structure and code, making sure it loads quickly, and ensuring that it’s accessible to Google’s crawlers. These are all important factors in determining how well your site will rank in Google’s search results. While there are many different aspects of technical SEO, these are some of the most important.
The first step in any technical SEO project is to create an XML sitemap. This sitemap tells Google about all the pages on your site and helps them crawl your site more effectively. Creating an XML sitemap is not difficult, but it is something that should be done carefully to ensure that it contains all the information that Google needs about your site.
Once you have created an XML sitemap, you can submit it to Google via their Webmaster Tools platform. This will help Google discover any new pages on your site and index them appropriately. You should also use Google Analytics to track how well your pages are being indexed and ranked by Google. This information can be very useful when planning future technical SEO projects.
Site architecture plays an important role too – if Search Engines can’t access ALL of the content on YOUR website then you’re going to struggle with getting good rankings. A common mistake made when first starting out with Technical SEO is blocking whole sections or directories with robots txt – unless you KNOW 100% for sure.