Ultimate List: What Are the Different Types of Content Used in Digital Marketing?

In digital marketing, a content type is a classification of digital content, which can be further divided into subcategories. The main content types in digital marketing are text, images, audio, and video.

Text is the most common type of content found online. It includes everything from website copy and blog posts to eBooks and articles. Images are also popular, especially in social media. They can include photos, infographics, and GIFs. Audio is used less often than other types but can be effective in certain situations, such as podcasts or webinars. Video is the most engaging type of content but requires more time and resources to produce than other types.

Digital marketers must decide which content type will be most effective for their goals before creating any kind of campaign or piece of content. Different platforms favor different types of content as well. For example, Twitter is better for short snippets of text or links with images while YouTube is better for videos and Instagram is good for photos and videos.


A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual,[citation needed] occasionally of a small group, and often covered a single subject or topic. In 2009, “multi-author blogs” (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets.


Here’s a quick rundown of some of the most popular types of videos used in digital marketing:

1. Explainer Videos

Explainer videos are short, usually less than 2 minutes, and focus on explaining a problem or need that your target audience has. They then go on to show how your product or service can solve that problem. These types of videos are great for building trust and credibility with potential customers.

2. Demo Videos

Demo videos are similar to explainer videos in that they focus on showing how your product or service works. However, demo videos tend to be longer (around 5 minutes) and go into more detail about the features and benefits of what you’re offering. These types of videos are great for getting people excited about using your product or service.


When used effectively, infographics can be a powerful tool for driving traffic and engagement. They can also help boost SEO by increasing the time users spend on your site and improving your click-through rate.

To create an effective info graphic, start by brainstorming a topic that would be interesting to your target audience. Then, research the data and statistics you’ll need to include. Once you have all of your information gathered, begin designing the layout of your info graphic. Be sure to use clear and concise language, as well as high-quality visuals.

Once your info graphic is complete, promote it across your social media channels and other marketing channels. You can also embed it on your website or blog to help drive traffic back to your site.


1. Use eBooks as lead magnets.

Use eBooks as an incentive for people to sign up for your email list or follow you on social media. You can offer them exclusive access to valuable content that they can’t find anywhere else. This will help you grow your audience and build relationships with potential customers.

2. Use eBooks to build credibility and authority.

If you write helpful, informative eBooks, it will help build trust with your audience. They will see you as an expert in your field and be more likely to do business with you in the future.3 Â

User-generateed content

User-generated content (UGC) is a type of content created by consumers or fans instead of professional journalists or marketers. It can take many forms, such as blog posts, reviews, forum discussions, social media comments, and videos.

User-generated content has become an increasingly important part of the digital landscape. In fact, UGC is now one of the most trusted sources of information for consumers. This is because UGC is seen as more authentic and less biased than traditional marketing messages.

UGC can be a powerful marketing tool for businesses. It can help you build trust and relationships with your customers, and it can be used to promote your products or services in a natural way.

If you’re not already using UGC in your marketing strategy, now is the time to start! Here are some tips to get you started:

1. Encourage customers and fans to create UGC about your brand. Make it easy for them to do so by providing templates or specific instructions on what you’re looking for. 2. Use social media to amplify your UGC campaign by sharing user-generated content across your channels. Be sure to give credit to the creator when you do so! 3. Host contests or giveaways that encourage people to create UGC about your brand.


A content checklist is a tool that can help you ensure that your content is effective and engaging. It can also help you keep track of what content you have and haven’t used, so that you can plan your content strategy more effectively.

Here are some considerations when creating or using a content checklist:

1. Purpose: What is the purpose of the piece of content? Is it to inform, entertain, or both? Make sure that your checklist items align with the purpose of the piece.

2. Target audience: Who is the target audience for the piece? Knowing your target audience will help you determine what information to include in the piece, as well as how to present it in an engaging way.

3. Tone and style: What tone and style will best resonate with your target audience? Make sure that your checklist includes items related to these factors so that you can stay on track while creating or editing your content.

4. Formatting: How do you want to format the piece? Are there specific elements that need to be included, such as headings, subheadings, bulleted lists, or images? Be sure to include these items on your checklist so that nothing gets left out accidentally.


A meme is an image, video, piece of text, etc., typically with amusing or ironic content, that is copied and spread virally online. A meme may be just a word or phrase with a new meaning attached to it, or it could be an image macro with text superimposed on it.

The term “meme” was first coined by British evolutionary biologist Richard Dawkins in his 1976 book The Selfish Gene. He defined a meme as “a unit of cultural transmission”-an idea, belief, or practice that is passed from one person to another by imitation.

Memes are often created as a response to something funny or relatable that has happened in pop culture or the news. They can also be created simply for the sake of being funny. Regardless of their origin, once a meme catches on and goes viral, it can take on a life of its own.

While some memes are lighthearted and innocent fun, others can be more controversial and even offensive. This is often intentional-many memes are created specifically to troll people or start arguments online. But because they’re so easy to create and spread virally, memes can sometimes unintentionally cause harm. For example, racist and sexist memes have been used to target marginalized groups online.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.