An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
There are four levels of influencers:
1. Macro-influencers: Macro-influencers have a large number of followers and a high degree of influence. They are typically celebrities, politicians, or thought leaders in their field.
2. Micro-influencers: Micro-influencers have a smaller number of followers but can still have a significant impact on their audience. They are often seen as more relatable than macro-influencers and can be experts in their field or everyday consumers with strong opinions.
3. Nano-influencers: Nano-influencers have a very small number of followers but can still be extremely influential within their niche audience. They are often early adopters or trendsetters within their social circle.
4. User Generated Content (UGC) Creators: UGC creators are everyday users who create content that is widely shared across social media platforms. They may not have a large following themselves, but their content has the potential to reach millions of people through channels like YouTube, Instagram,.
Nano-influencers: 1,00010,000 followers
What are nano-influencers? Nano-influencers are social media users with a relatively small following who have been identified as having high levels of engagement with their followers. They are often seen as more authentic and trustworthy than larger influencers, and their endorsement of a product or service is likely to be perceived as more credible.
Why are they effective? Nano-influencers tend to have highly engaged followers who trust their recommendations. Because they typically don’t have millions of followers, they can also provide more personalised content and a level of access that is not possible for bigger influencers. This makes them ideal partners for brands looking to connect with niche audiences in a way that feels natural and authentic.
How can brands work with them? There are a few different ways that brands can work with nano-influencers. One option is to identify relevant nano-influencers in your target market and reach out to them directly to see if they would be interested in working together. Another option is to use an influencer marketing platform like TRIBE, which connects brands with nano-influencers who create content on behalf of the brand. This can be an efficient way to reach multiple nano-influencers at once and get high-quality content produced quickly.
Micro-influencers: 10,00050,000 followers
Micro-influencers are influencers with a relatively small following. They typically have between 10,000 and 50,000 followers on social media. Even though they have a smaller audience than macro-influencers, they can still be very effective at promoting brands and products.
Micro-influencers typically have high engagement rates and are more relatable to their followers than macro-influencers. This makes them more trusted by their followers and more likely to persuade them to make a purchase.
Micro-influencers are also more affordable for brands to work with than macro-influencers. This is because they generally charge less per post and require less compensation overall.
If you’re looking to work with an influencer on a budget, then micro-influencers are a great option. However, keep in mind that you may need to contact multiple micro-influencers in order to reach your target audience.
Mid-tier influencers: 50,000500,000 followers
Mid-tier influencers are individuals with a social media following of 50,000 to 500,000 people. While they don’t have the same reach as celebrities or top-tier influencers, they often have more engaged audiences.
This makes them ideal partners for brands looking to reach a specific target market. For example, if a fashion brand is looking to reach millennial women, working with a mid-tier fashion blogger who has a strong following among this demographic would be an effective strategy.
While mid-tier influencers don’t have the same reach as celebrities or top-tier influencers, they can still provide significant value to brands. In addition to their engaged audiences, mid-tier influencers typically have more niche interests than those with larger followings. This allows them to connect with consumers on a deeper level and create content that is highly relevant to their interests.
When working with mid-tier influencers, it’s important to remember that quality trumps quantity. While it’s tempting to work with multiple influencers in order to reach a wider audience, it’s more important to focus on partnering with those who will create high-quality content that resonates with your target market.
Macro-influencers: 500,0001,000,000 followers
As the name suggests, macro-influencers are social media users with a massive following. They typically have over a million followers and are often celebrities, reality TV stars, or other high-profile individuals.
While they may not have as much influence as micro-influencers (more on them later), their reach is still significant. And since they boast such a large audience, brands are often willing to pay top dollar to partner with them.
If you’re looking to work with macro-influencers, it’s important to keep a few things in mind. First, their rates will be much higher than those of other influencer tiers. Second, because of their immense popularity, it can be difficult to stand out when working with them. As such, you’ll need to have a well-defined strategy for how you want to use their platform to promote your brand.
Micro-influencers: 10,000 – 500,000 followers.:
Micro-influencers are social media users with a relatively small but engaged following. They typically have between 10 thousand and 500 thousand followers and tend to be everyday people who have built up followings in specific niches.
Mega-influencers: 1,000,000+ followers
Mega-influencers are social media users with over a million followers. They typically have a very large and engaged following, and often have a high degree of influence over their fans.
Mega-influencers are often celebrities, athletes, or other public figures with a large online presence. However, they can also be regular people who have built up a huge following through their creative content or engaging personality.
While mega-influencers have an enormous amount of influence, they are also often bombarded with requests from brands and businesses. As such, they can be difficult to work with and may require a hefty fee for any kind of endorsement or partnership.