There are three pillars of content creation: audience, format, and frequency.
The first pillar is audience. You must know who you’re creating content for. That means understanding their needs, wants, fears, and desires. Only then can you create something that will resonate with them on a deep level.
The second pillar is format. What kind of content will best serve your audience? Will it be blog posts, infographics, videos, or something else entirely? The key is to experiment and find what works best for your particular audience.
The third pillar is frequency. How often should you be creating new content? There’s no right answer to this question – it depends on your audience and how much they engage with your existing content. As a general rule of thumb, aim to publish new pieces regularly (at least once a week), but don’t sacrifice quality for quantity.
Understand Your Target Audience
Answering these questions will help you create content that resonates with your audience and helps you achieve your business goals.
Who is your target audience?
Before you can create effective content, you need to understand who your target audience is. Consider their demographics, such as age, gender, location, and occupation. What are their interests? What challenges do they face? Answering these questions will help you create content that appeals to them.
What are their interests?
Your target audience’s interests will dictate the type of content you create. If they’re interested in fashion, for example, you’ll want to create fashion-related content. If they’re interested in travel, you’ll want to create travel-related content. By understanding their interests, you can create relevant and engaging content that will resonate with them. What motivates them?
Understanding what motivates your target audience will help you craft effective calls to action (CTAs). For example, if they’re motivated by discounts or free shipping offers, make sure to include CTAs in your content that offer these incentives. By understanding what motivates them, you can more effectively persuade them to take the actions you want them to take.
Identify Your Audience Needs
Think about it this way: if you’re selling a product or service, your potential customers are the ones who will be most interested in what you have to say. They’re the ones who need to be convinced that your offering is worth their time and money.
The same goes for any other type of content – whether it’s a blog post, an article, or even a social media update. If you want people to read (and share) your content, you need to make sure it’s relevant to their interests and needs.
So how do you go about identifying your audience needs? There are a few different methods you can use:
1) Look at Your Existing Customer Base
If you already have customers – congratulations! These people are clearly interested in what you have to offer, so they’re a great starting point for understanding what kind of content will resonate with your target audience.
Take some time to look at who your existing customers are and what they care about. What problems do they need help solving? What kind of information are they looking for? You can use tools like surveys and customer interviews to get this feedback directly from them.
Once you have a better understanding of their needs, start creating content that addresses those issues directly. Chances are good that if your existing customers find it helpful, other potential customers will too.
2) Use Google AdWords Keyword Planner
Google AdWords Keyword Planner is designed for businesses running ads on Google, but it can also be used as a valuable research tool for understanding what people are searching for online related to your topic area.
Just enter in some seed keywords related to your business or industry into the tool and see what kinds of results come back. Not only will this give you some great ideas for blog posts and articles, but it will also help improve your SEO by giving you an idea of which keywords people are actually using when they search for things related to your business online.
Implement Keyword Research
As a content creator, one of your most important tasks is to perform keyword research. This will help you determine which topics to write about, and how to optimize your articles for maximum search engine visibility.
There are a number of different ways to go about keyword research. One popular method is to use a tool like Google AdWords Keyword Planner. Start by entering some seed keywords related to your niche or topic area. The Keyword Planner will then generate a list of related keywords, along with data on average monthly searches and competition level.
Another great way to find relevant keywords is to simply use Google search itself. Simply enter a few seed keywords into the search bar and scroll through the results until you find something that looks promising. Once you have a good list of potential keywords, it’s time to start writing!
Make sure to sprinkle your chosen keywords throughout your article in a natural way. Don’t stuff them in awkwardly just for the sake of optimization – this will make your article difficult to read and could get you penalized by Google. aim for a keyword density of around 1-2%.
In addition to using relevant keywords, there are several other things you can do to optimize your articles for SEO purposes. For instance, make sure each article has a unique and descriptive title tag and meta description. These elements show up in search engine results pages (SERPs), so it’s important that they accurately reflect the content of your article and entice people to click through. You should also include internal links – linking from one blog post or page on your site to another – as this helps search engines understand the structure of your site and can improve crawling efficiency. Finally, don’t forget about social media! Promoting your content on social media sites like Twitter, Facebook, and Google+ can help increase its reach even further. Implementing these simple tips can make a big difference in how visible your articles are in search engine results pages – which ultimately means more traffic for you!
Sort into Buckets of Core Content Pillars
Almost any business can be sorted into one of four core content pillars: who you are, what you do, how you do it, and why you do it. Each pillar can then be further divided into buckets of information.
Who You Are: Your Origin Story
Your origin story is the foundation of your company’s identity. It’s the “who” in “who you are.” It’s the tale of where your business came from and how it got to where it is today. Every company has an origin story, even if they don’t realize it or haven’t taken the time to define it. Your origin story should answer questions like: Who started the company? What was their motivation for starting it? What were their early challenges? How did they overcome them? This is the kind of information that will help people understand your company’s DNA and what drives its decision-making.
What You Do: Your Products & Services
This pillar covers everything related to your products and services. What problem do they solve? How are they different from other products or services on the market? Why should someone buy them from you instead of a competitor? This is also where you’ll want to include things like product demos, how-to guides, and case studies showing how your products have helped solve real-world problems for customers. Essentially, this pillar answers the question “what” in terms of what your company does – as in, what do you actually sell?
How You Do It: Your Processes & Procedures
The third pillar covers everything related to how you do things at your company – aka your processes and procedures. This could include things like manufacturing process videos (if you’re a B2B manufacturer), behind-the-scenes looks at how customer service works (if that’s a focus for your business), or even just simple infographics outlining different steps in a process (like a recipe). The goal here is to give people insight into how things work at your company so they can understand why things are done a certain way – or why they’re done better than anyone else out there. In short, this pillar answers questions about how yo.
Develop and Promote Content
There’s no doubt that content is king when it comes to online marketing. After all, without compelling and interesting content, there would be nothing for people to read, watch, or listen to. And without an audience, your business would quickly grind to a halt.
That’s why it’s so important to develop and promote content on a regular basis. Not only does this help you attract new readers and followers, but it also keeps your existing audience engaged and coming back for more.
But what exactly do we mean when we talk about developing and promoting content? In short, it’s the process of creating high-quality pieces of writing, audio, or video (or all three!) that will interest your target market and help further your business goals.
This might sound like a lot of work – and it can be – but the payoffs are more than worth it. By creating great content on a regular basis, you’ll not only attract new leads but also build trust with your existing customers base; both of which are essential for long-term success.