What Makes Good Content? 6 Key Qualities to Consider

Readable. When you create content, nothing is more important than making it easy to understand, which mainly depends on whether the content is readable

What is Readability? Readability is the quality of a piece of writing that makes it easy to read. It is a combination of factors such as sentence length, word choice, and paragraph structure. Creating readable content is essential if you want your audience to actually read what you write. Here are six key qualities of good readable content:

1. Clarity The first and most important quality of readable content is clarity. Your writing needs to be clear and concise in order for readers to understand it. This means using simple language and avoiding jargon whenever possible. It also means being clear about what you want to say and structuring your ideas in a logical way. 2. Brevity Another important quality of readable content is brevity. This doesn’t mean that all your articles need to be short, but it does mean that they should get to the point quickly and avoid padding out with unnecessary words or information. In general, shorter sentences are easier to read than longer ones, so try to keep them under 20 words if possible. Likewise, shorter paragraphs are also easier on the eye and will help keep readers engaged with your writing. 3. Engagement If you want people to actually read your content, then it needs to be engaging from start to finish. This means using an interesting topic or angle, as well as employing various storytelling techniques such as suspense or humour. It also means keeping the reader’s attention focused on your writing by using active voice, short sentences, and plenty of white space. 4. Headings and Subheadings Using headings and subheadings is a great way to make your content more readable by breaking it up into smaller chunks. Not only does this make it easier to scan through, but it also helps guide readers through your article by highlighting the main points. Just make sure that each heading accurately reflects the content that follows so that readers know what they can expect. 5. Lists are another great way to break up large blocks of text and make them more readable. They’re also useful for highlighting key points or information in an article. Just don’t over do it – too many lists can end up looking like one big block of text! 6. Images Finally, including images along with your written content can also help make it more readable (and visually appealing). People are more likely to maintain their focus when there’s something.


Engaging content is the key to a successful online presence. It’s what will keep visitors coming back to your site, and it’s what will convert them into customers or clients. But what exactly is engaging content? Here are six key qualities:

1. Relevant: First and foremost, your content must be relevant to your target audience. It should address their needs and wants, and it should be updated regularly to ensure that it remains so. If you’re not sure what your target audience is looking for, consider conducting market research or using analytics tools to find out.

2. Interesting: Once you know what your target audience wants, you need to make sure that your content is interesting enough to hold their attention. Write in an engaging style, use strong headlines, and include images or videos whenever possible. Breaking up large blocks of text can also help keep readers interested.

3. Useful: Above all else, your content must be useful if you want people to keep coming back for more. Make sure that it provides value in some way – whether that’s through offering information, advice, entertainment, or something else entirely. If people find your content helpful, they’re much more likely to share it with others.


Reliable.: Your audience should be able to rely on you for high-quality, accurate information. Make sure that your content is well-researched and free of errors.

Engaging.:Your content should be interesting and engaging, prompting your audience to think, learn, and share.

Relevant.: Keep your content relevant to your brand, industry, and target audience. Your audience will appreciate seeing content that is relevant to their interests.

Shareable.:Make sure that your content is easy to share across social media platforms and other channels. The easier you make it for your audience to share your content, the more likely they are to do so.

Timely.: Timeliness is important when it comes.


When we talk about findability, we mean how easy it is for someone to discover your content online. There are a number of factors that affect findability, including:

1. The relevancy of your content to the searcher’s query

2. The quality of your content

3. The number and quality of inbound links to your content

4. Your content’s title and meta data (including the use of keywords) .

5 characteristics = impactful content

It’s no secret that creating high-quality content is essential to online success. Whether you’re running a website, blog, or social media profile, if your content isn’t up to par, you’re not going to attract and retain an audience.

So what makes for good content? Here are six key characteristics:

1. Relevance

Your content must be relevant to your target audience. That means writing about topics that they care about and addressing their pain points. If you can tap into what’s top of mind for your readers, you’ll be well on your way to creating content that resonates.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.