What Skills Do I Need to Be a Content Strategist?

As a content strategist, you will need excellent writing and editing skills, as well as the ability to create strategies for managing content across multiple channels. You should be able to effectively communicate with clients and team members to ensure that everyone is on the same page. Additionally, it is important to be able to stay organized and meet deadlines.

Storytelling. This skill is key for telling brand stories while working closely with the content team including writers, UX designers, and editors

A good content strategist knows how to tell a story. A great one weaves brand narratives into every aspect of their work, from planning to execution.

As a content strategist, you’re the quarterback of the content team. You work closely with writers, editors, and UX designers to ensure that every piece of content serves a larger purpose and furthers the goals of the brand. In order to do this effectively, you need to be an excellent storyteller.

Your job is to understand the overall arc of the brand story and then find ways to infuse that narrative into everything you create. This could be something as simple as choosing topics for blog posts or articles that support the brand message or it could be developing an entirely new way to tell the story through interactive content or video. No matter what medium you’re working in, your goal is always to create something that is compelling and on-brand.

The best way to become a master storyteller is by studying those who are already doing it well. Read books on storytelling, learn from films and television shows, and pay attention to how successful brands craft their narratives online. Then start practicing telling your own stories, both personal ones and ones for brands you admire. The more you flex your storytelling muscles, the better you’ll get at infusing them into your work as a content strategist.


In order to empathize with others, it is important to be able to put yourself in their shoes and see things from their perspective. This can be done by actively listening to what they have to say, and trying to understand their feelings behind the words. It is also helpful to pay attention to nonverbal cues, such as body language and tone of voice.

Once you have a good understanding of how someone else is feeling, it is important to be able express that understanding back to them. This can be done through verbal communication, writing, or even just simple gestures. The goal is not only make the other person feel heard and understood, but also build a connection with them.

Empathy is a skill that takes time and practice to develop. However, it is an essential tool for any content strategist who wants create truly effective content.”


tips for writing:

Here are some tips for writing:

1. Write regularly. Make writing a habit. The more you write, the better you’ll become at it. 2. Set aside a specific time for writing, and make sure to stick to that schedule as much as possible. Dedicate a few hours each week to writing, and try to be consistent with the days and times that you set aside. 3. Find a comfortable place to write where you won’t be interrupted or distracted. This may mean going to a coffee shop or library, or even working in your pajamas at home! Turn off your phone and any other potential distractions so that you can focus solely on your writing. 4. Start with an outline of what you want to write about before starting your actual piece. This will help keep you organized and on track as you write; plus, it can be helpful to refer back to your outline if you get stuck along the way. Not sure how to create an outline? Check out this helpful guide from the Purdue Online Writing Lab: 5.. Be willing to revise and edit your work – good writers are usually also great editors of their own work! Don’t be afraid to make changes; in fact, expect that you will need to revise your first draft several times before it is ready for publication (or even submission to a professor).


There are a number of different elements to SEO, and content strategists need to be aware of all of them in order to create effective content. Keyword research is one of the most important aspects of SEO, as it helps you to understand what terms people are searching for when looking for information related to your business or industry. Once you know which keywords to target, you can then ensure that your content includes these terms in order to improve its ranking in search results.

In addition to keyword research, other important aspects of SEO include creating high-quality content that is relevant and useful to your target audience, and promoting your content through social media and other online channels. By taking care with all these elements, you can help ensure that your content strategies make the most impact possible online.

Social media

You also need to have a strategic approach to creating content for social media, taking into account the goals of your campaign or initiative, as well as the specific needs of each platform. And finally, you need to be able to measure the success of your social media campaigns and adjust your strategy accordingly.

Editorial skills

Content strategists need a wide range of editorial skills. They must be able to identify and articulate the needs of their audience, and then develop content that meets those needs. They must also be able to write compelling copy and structure it in a way that is easy to read and digest. Additionally, content strategists need to be able to edit their own work as well as the work of others, ensuring that all content meets the highest standards of quality. Finally, they must have a keen eye for detail and an understanding of how search engines work in order to ensure that their content is discoverable by those who need it.

Data analysis skills

There are a variety of statistical and analytical methods that can be used to examine data, and it is important for content strategists to have at least a basic understanding of these techniques. Additionally, content strategists should be comfortable working with large datasets and Excel or other spreadsheet software.

While many people think of data analysis as being primarily quantitative, there is also a qualitative component to consider. In addition to looking at numbers, content strategists must also be able to evaluate the quality of the content itself. This includes things like assessing tone, style, and overall engagement.

Content strategists must also have strong writing skills in order to create effective content. They need to be able to articulate their thoughts clearly and concisely in order to produce high-quality materials. Additionally, they should have an eye for detail in order to ensure that all aspects of the project meet the required standards.

Technical skills

Technical skills are important for content strategists. They need to be able to understand and work with various content management systems (CMS), as well as HTML, CSS, and other web technologies. Content strategists also need to have strong writing and editing skills, as well as experience crafting effective messaging for different audiences. Additionally, it’s helpful if content strategists are familiar with search engine optimization (SEO) principles, social media marketing, and analytics tools.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.