What to Stop Doing in Sales?

Sales is a process of creating value for both the customer and the company. It is a two-way street in which both parties benefit. However, there are certain things that salespeople should stop doing if they want to be successful.

1. Stop making assumptions about what the customer wants or needs.

2. Stop trying to sell the customer something they don’t want or need.

3. Stop being pushy or aggressive in your sales techniques.

4. Stop being too focused on the sale itself and not on creating value for the customer.

Talking. Sales is more about listening than it is about talking, no matter what that little voice inside your head is saying

The most important thing to remember when selling anything is that it’s more about the customer than it is about you. It’s more about listening to what they need and want than it is about talking at them. Remembering this simple fact will help you close more sales and build better relationships with your customers.

When you’re in a sales situation, resist the urge to talk too much. The customer doesn’t need to hear your life story or all about your product. They just need enough information to make a decision. If you find yourself talking too much, take a step back and ask the customer questions instead. Listen to their answers and use them to guide the conversation.

It can be difficult to let go of the reins when selling, but try to think of it as a conversation rather than a monologue. The goal is not to sell the customer on your product or service, but rather to find out if there’s a fit between what they need and what you have to offer. If there isn’t, then there’s no point in trying to force a sale – move on and look for someone who does need what you have.. If there is a fit, then let the customer do most of the talking while you listen for objections and address them accordingly.

The bottom line is that selling is more about listening than it is about talking. So next time you’re in a sales situation, take a deep breath, relax, and listen carefully to what your customers are saying –you might be surprised at how easy it becomes close more sales!


Think about it from the customer’s perspective. They’re trying to tell you about their needs and wants, and you’re just talking over them, trying to sell them something. It’s frustrating, annoying, and makes it very difficult to have a productive conversation.

So what can you do instead? Let the customer speak, and actually listen to what they’re saying. Ask questions to clarify their needs, and then use that information to tailor your pitch. If you interrupted less, you might be surprised at how much more effective your sales conversations become.


Think about it from the prospect’s perspective: They don’t know you, and they don’t know if they can trust you. But if you start bragging about your product or your company, they might start to wonder if you’re just trying to sell them something-and whether or not they can really trust what you’re saying.

It’s important to be confident in what you’re selling, but there’s a difference between confidence and bragging. Confidence comes from knowing your product inside and out, and being able to talk about it in an honest, relatable way. Bragging just makes you sound like a used car salesman-and that’s not going to win over any prospects.


In one study, researchers had sales representatives call potential customers and offer them a discount on a purchase if they would switch to the sales representative’s company. The sales representative then either apologized for the inconvenience caused by the offer (e.g., “I’m sorry for any inconvenience this may have caused”) or did not apologize.

The researchers found that when the sales representative did not apologize, potential customers were more likely to accept the offer than when the sales representative apologized. In other words, apologizing for offering a discount may signal to potential customers that the offer is not as good as it seems.

The researchers also found that when potential customers perceived that they had been wronged (e.g., by receiving an unsolicited call from a sales representative), they were less likely to accept an apology than when they did not perceive that they had been wronged. This suggests that apologizing can backfire if potential customers feel like they have been treated unfairly or think that the apology is insincere.

So, what should you do if you find yourself in a situation where you need to apologize to a customer? First, consider whether or not an apology is actually warranted; if you don’t believe you’ve done anything wrong, then there’s no need to say sorry. Second, if you do decide to apologize, be sure to sound sincere and take responsibility for your actions; saying something like “I made a mistake and I want to make things right” will go over much better than simply uttering “sorry” without any explanation or context. Finally, keep in mind that sometimes no amount of apologizing will fix the problem; in these cases, it may be best to move on and focus your energy on other potential leads.


Salespeople lie for all sorts of reasons: to make themselves look good, to avoid conflict, to close a deal, or simply because they’re trying to remember what they said last and getting mixed up. Whatever the reason, lying is never acceptable in sales. If you’re caught in a lie, you will almost certainly lose the respect and trust of your colleagues and clients. In some cases, you may even be fired.

So how can you avoid lying in sales? First and foremost, always be honest with yourself about your intentions and motives. If you’re not sure whether something is true or not, take the time to check before you say anything. If you need help remembering what was said in a previous conversation or meeting minutes ago), take notes or record the conversation if possible (with everyone’s permission). Finally., before repeating anything someone else has told you (even if it’s positive), verify its accuracy from another source if possible.. Honesty may not always be easy but it’s always the best policy – in sales and in life.

Being shy about what you do

Sales is a process of building relationships and helping people make decisions. It can be an incredibly rewarding career, but it’s not without its challenges. One of the biggest challenges faced by salespeople is overcoming their shyness.

Shyness is often seen as a negative trait, but in sales it can be a major obstacle. If you’re shy, you may be hesitant to reach out to potential customers or prospects, and as a result you could miss out on important sales opportunities.

There are a few things you can do to overcome your shyness and start making more sales. First, try to view your shyness as an asset rather than a liability. Remember that people are generally attracted to others who are confident and self-assured. If you can project these qualities, even if you don’t feel them all the time, others will respond positively to you.

Second, focus on building relationships rather than selling products or services. The best salespeople are those who build strong relationships with their clients and customers. If you can establish trust and rapport with someone, they’ll be more likely to do business with you down the road. Finally, don’t take rejections personally. Everyone gets rejected at some point in their career; it’s part of the job description! Instead of dwelling on your failures, focus on your successes and use each rejection as motivation to improve your skillset and close more deals in the future.”

Making excuses

Instead of making excuses, take responsibility for your actions and use that as motivation to improve your sales skills. By owning up to your mistakes and taking steps to fix them, you’ll become a more successful salesperson and be able to close more deals.

Counting your deal chickens before they hatch

It’s easy to get caught up in the excitement of a major sales deal. You can almost taste the victory, see the commission check in your mind’s eye. But it’s important to remember that until that deal is officially closed, anything can happen. That’s why it’s important to resist the temptation to count your chickens before they hatch – no matter how tempting it may be.

Here are a few reasons why counting your chickens before they hatch is a bad idea:

1. It can lead to complacency.

If you’re convinced that a deal is as good as done, you may not be motivated to put in the extra work needed to ensure its successful completion. Why bother going above and beyond when you think the sale is already in the bag? This attitude can lead to complacency and ultimately cost you the sale.

2. It sets you up for disappointment.

If you’re counting on a particular deal coming through, you’re setting yourself up for disappointment if it falls through – which, again, can happen even at the eleventh hour. It’s always best to temper your expectations and avoid getting too attached to any one particular deal until it’s actually finalized.

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.