What Words Attract the Most Customers?

What words attract customers?

There are a few key words that can help to attract customers and create a more positive response to your advertising or marketing campaign. Some of these include: save, new, improved, sale, and guarantee. Others words that may work well include: results-oriented, top quality, and experienced. You’ll want to use language that is positive and makes potential customers feel good about what you’re offering.


When you see the word free, your brain starts thinking about all the good things that come with whatever is being offered for free. You think about how happy you’ll be when you get it, how much money you’ll save, and how useful it will be.

All of these positive associations make the offer of something for free very appealing. And businesses know this. That’s why they use the word free to attract customers and increase sales.

In fact, studies have shown that people are more likely to respond positively to offers that include the word free than those that don’t mention it at all. So if you’re looking to get people interested in what you’re selling, offering something for free is a great way to do it.

Of course, there are some caveats to using the word free effectively. First of all, make sure that what you’re offering really is 100% free with no strings attached. If there are any hidden costs or catches involved, people will quickly lose interest in your offer.

Secondly, don’t overuse the word free or try to use it too creatively in your marketing materials. Doing so will just make your company look desperate and could turn potential customers off altogether. Just use the word sparingly and only when it genuinely applies to what you’re offering.


When about exclusive items, people are willing to spend a lot of money to own something that not everyone else has. This is because exclusivity provides a sense of prestige and status. Luxury brands such as Hermes and Louis Vuitton are built on the concept of exclusivity and command high prices for their products.

People are also willing to pay a premium for exclusive experiences. For example, many people are willing to spend large sums of money on VIP tickets or backstage passes for concerts or sporting events. These tickets provide access to an experience that most people can not have.

Exclusivity can also be found in members-only clubs or societies. These organisations often charge high annual fees for the privilege of being part of an elite group.

The allure of exclusivity is strong and many people are willing to pay a premium for it. Brands that can create an aura of exclusivity around their products or services can reap rich rewards from customers who value this quality highly.


Customers are always looking for the easy way out. They don’t want to have to put in a lot of effort to get what they want. They want something that is going to be easy for them to use and easy for them to understand. When you are creating a product or service, you need to keep this in mind. Make sure that your product is easy to use and easy to understand. If it isn’t, you will likely lose customers.


In today’s competitive marketplace, businesses need to find ways to stand out from the crowd. One way to do this is by using language that reflects the unique selling proposition of your company. The word “limited” can convey that your company offers something special that is not available elsewhere.

For example, let’s say you are launching a new product line that is only available for a limited time. By using the word “limited” in your marketing materials, you can create a sense of urgency and encourage customers to act quickly before the products are gone.

Or maybe your company has a limited edition product that is only available while supplies last. Again, using “limited” in your marketing will help highlight the scarcity of the product and prompt customers to buy before it’s too late.

Of course, you don’t want to overuse the word “limited.” If every other sentence in your marketing material includes it, it will lose its impact. But used sparingly and strategically, “limited” can be an effective way to grab attention and generate interest in your company’s products or services.


Other great words to use include: free, new, improved, and save. These words create a sense of urgency and encourage the customer to act now. They also let the customer know that you have something valuable to offer them.

So if you want to attract more customers, make sure you’re using these key words in your marketing materials.


Think about it – if you’re considering two options and one comes with a money-back guarantee, which are you more likely to choose? The answer is usually the one with the guarantee. That’s because we like to know that we won’t be wasting our money on something that isn’t going to work out.

Of course, not all guarantees are created equal. Some are more strong than others, so it’s important to read the fine print before making your decision. But in general, a good guarantee will give you peace of mind and make it more likely that you’ll be happy with your purchase.

So next time you see the word “guaranteed,” take notice – it could be just what you need to feel confident about your decision!


You are important.

You are the reason businesses exist.

Without you, businesses would have no one to sell their products or services to. This is why businesses go out of their way to attract you – they want your business! And there are certain things that businesses do that attract customers like you. Here are 10 of them:

1. They offer what you want or need. This is probably the most important thing a business can do to attract customers – offer them what they want or need! If you’re looking for a new pair of shoes, a business that sells shoes is going to be more attractive to you than one that doesn’t sell shoes. It’s really that simple. Businesses need to understand what their target market wants or needs and then make sure they offer those things.


When about marketing, the words you choose can make all the difference. And when you’re trying to attract customers, using the right words is even more important.

So what are the best words to use when you’re trying to attract customers? Here are a few that can make a big impact:

1. “You” – Focusing on your customer is always a good idea, and using the word “you” is one of the best ways to do it. When customers feel like you’re talking directly to them, they’re more likely to pay attention and consider your offer.

2. “Free” – Everyone loves free stuff, so offering something for free is a great way to get people’s attention. Just be sure that whatever you’re offering is actually valuable – otherwise you’ll just end up with angry customers who feel like they’ve been tricked.

3. “Because” – This word can be very powerful when used correctly. When you explain why you’re making an offer or why someone should take advantage of it, people are more likely to see your point of view and be convinced by your argument. Just don’t overuse this one or it will start to lose its impact.”

Christine is a content and visual marketing specialist with more than 10 years of experience crafting content that engages and informs her audience. She has a keen eye for detail and a passion for creating beautiful visual displays that capture her audience's attention. Christine has worked with a variety of brands and businesses, helping them to communicate their message effectively and reach their target audience. She is a skilled writer and communicator, and a strategic thinker who is always looking for new and innovative ways to engage audiences.